100 Ways to Motivate Yourself

title: 100 Ways to Motivate Yourself : 

Change Your Life Forever 

author: Chandler, Steve. 

publisher: The Career Press 

isbn10 | asin: 1564145190 

print isbn13: 9781564145192 

ebook isbn13: 9780585415680 

language: English 

subject Motivation (Psychology) , 

Self-actualization (Psychology) 

publication date: 2001 

lcc: BF503.C48 2001eb 

ddc: 158.1 

subject: Motivation (Psychology) , 

Self-actualization (Psychology) 

cover 

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100 Ways to Motivate Yourself 

Revised Edition 

Change Your Life Forever

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100 Ways to Motivate Yourself 

Revised Edition 

Change Your Life Forever 

Steve Chandler 

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Copyright © 2001 by Steve Chandler 

All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher, The Career Press. 

100 WAYS TO MOTIVATE YOURSELF 

Cover design by Cheryl Finbow 

Edited by Robert M. Brink and Jodi Brandon 

Typeset by Ellen S. Weitzenhofer 

Printed in the U.S.A. by Book-mart Press 

To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada: 201-848-0310) to order using VISA or Master Card, or for further information on books from Career Press. 

The Career Press, Inc., 3 Tice Road, PO Box 687, 

Franklin Lakes, NJ 07417 

www.careerpress.com 

 Library of Congress Cataloging-in-Publication Data Chandler, Steve, 1944- 

 100 ways to motivate yourself : change your life forever / by  Steve Chandler.—Rev. ed. 

 p. cm.

 Includes index. 

 ISBN 1-56414-519-0 (pbk.) 

 1. Motivation (Psychology) 2. Self-actualization (Psychology) I.  Title One hundred ways to motivate yourself. II. Title.  BF503 .C48 2001 

 158.1—dc21 

 00-065106 page_4 

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To Kathryn Anne Chandlerpage_5 

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Acknowledgments 

To Robert Brink and Jodi Brandon for the masterful editing, to Lindsay Brady for the ongoing perception of success, to Stephanie Chandler for tirelessly working the cosmos, to Kathy for more than I can say, to Jim 

Brannigan for the representation, to Fred Knipe for the music on New Year's Eve, to Ron Fry for Career Press, to Karen Wolf for the international distribution, to Nathaniel Branden for the psychology, to Colin Wilson for the philosophy, to Arnold Schwarzenegger for a day to remember, to Rett Nichols for the tension plan, to Graham Walsh for the Tavern on the Green, to Terry Hill for the century's first real mystery novel, to Cindy Chandler for the salvation, to Ed and Jeanne for the Wrigley Mansion, to John Shade for the fire, to Scott Richardson for the ideas, to Ann Coulter for the wake up calls, to Steven Forbes Hardison for coaching and friendship beyond the earthly norm, and to Dr. Deepak Chopra for unconcealing the creative intelligence that holds us all together. 

And to the memory of Art Hill: 

without whom, 

no life, no nothin'. 

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Contents 

Preface: Cyber Motivation 11 Introduction: You have no personality 15 100 Ways 

1. Get on your deathbed 19 2. Stay hungry 21 3. Tell yourself a true lie 23

4. Keep your eyes on the prize 24 5. Learn to sweat in peace 25 6. Simplify your life 27 7. Look for the lost gold 31 8. Push all your own buttons 33 9. Build a track record 34 10. Welcome the unexpected 35 11. Find your master key 36 12. Put your library on wheels 38 13. Definitely plan your work 41 14. Bounce your thoughts 42 15. Light your lazy dynamite 44 16. Choose the happy few 45 17. Learn to play a role 47 18. Don't just do something...sit there 48 19. Use your brain chemicals 50 20. Leave high school forever 52 21. Learn to lose your cool 54 22. Kill your television 56 23. Break out of your soul cage 57 24. Run your own plays 58 page_7 

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25. Find your inner Einstein 60 26. Run toward your fear 62 27. Create the way you relate 64 28. Try interactive listening 66 29. Embrace your will power 67 30. Perform your little rituals 68 31. Find a place to come from 70 32. Be your own disciple 71 33. Turn into a word processor 73 34. Program your biocomputer 73 35. Open your present 75 36. Be a good detective 76 37. Make a relation-shift 78 38. Learn to come from behind 79 39. Come to your own rescue 82 40. Find your soul purpose 85 41. Get up on the right side 90 42. Let your whole brain play 91 43. Get your stars out 93

44. Just make everything up 93 45. Put on your game face 96 46. Discover active relaxation 98 47. Make today a masterpiece 99 48. Enjoy all your problems 101 

49. Remind your mind 103 50. Get down and get small 106 51. Advertise to yourself 108 52. Think outside the box 111 53. Keep thinking, keep thinking 113 54. Put on a good debate 117 55. Make trouble work for you 119 page_8 

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56. Storm your own brain 122 57. Keep changing your voice 124 58. Embrace the new frontier 126 59. Upgrade your old habits 128 60. Paint your masterpiece today 130 61. Swim laps underwater 132 62. Bring on a good coach 133 63. Try to sell your home 138 64. Get your soul to talk 140 65. Promise the moon 141 66. Make somebody's day 142 67. Play the circle game 143 68. Get up a game 147 69. Turn your mother down 150 70. Face the sun 150 71. Travel deep inside 152 72. Go to war 153 73. Use the 5% solution 155 74. Do something badly 157 75. Learn visioneering 159 76. Lighten things up 162 77. Serve and grow rich 164 78. Make a list of your life 165 79. Set a specific power goal 168 80. Change yourself first 169 81. Pin your life down 170 82. Take no for a question 172 83. Take the road to somewhere 174

84. Go on a news fast 175 85. Replace worry with action 178 86. Run with the thinkers 181 page_9 

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87. Put more enjoyment in 182 88. Keep walking 184 89. Read more mysteries 186 90. Think your way up 188 91. Exploit your weakness 189 92. Try becoming the problem 191 93. Enlarge your objective 193 94. Give yourself flying lessons 195 95. Hold your vision accountable 197 96. Build your power base 199 97. Connect truth to beauty 200 98. Read yourself a story 202 99. Laugh for no reason 203 100. Walk with love and death 205 Afterword: Teach yourself the power of negative thinking 213 Index 217 About the Author 223 page_10 

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Preface 

Cyber Motivation 

When this book was first written (in 1995), the entire world was not yet living in cyberspace. The Internet was a relatively new idea, and very few of us knew how big a part of our lives it would become. As the new millennium dawned, a strange thing began to happen. People everywhere were writing again, just as people did in the 1800s when they took their quills out to write letters and diaries. The age of mind-numbing television viewing had been eclipsed by the age of chat rooms and e-mail. 

This wonderful evolutionary jump in civilization gave this little book that you are holding in your hands right now brand-new life. All of a sudden the fight for limited shelf space in bookstores was not as important to a book's success. What became most important was the book's word-of-mouth "buzz" over the Internet. 

Soon people were e-mailing other people about this book and the Internet bookstores (with infinite shelf space) were selling copies as fast

as Career Press could print them. I began getting e-mails from readers as far away as Taiwan and Japan and as close as my computer screen. page_11 

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When we leave this world, we will ask ourselves one question: What's different? What's different because I was here? And the answer to that question will be the difference that we made. 

All of our thoughts and feelings won't matter any more when we are on our deathbeds asking that question. What will matter is the action we took and the difference that it made. 

Yet we continue to obsess about our thoughts and become fascinated with our feelings. We are offended by other people. We want to prove we are right. We make other people wrong. We are disappointed in some people and resent others. It goes on and on and none of it will matter on that deathbed. 

Action will be all that matters. 

We could have made a difference every hour, every day, if we had wanted to. 

So how do we do that? How do we motivate ourselves to get into action? How do we live a life of action and difference-making? Aristotle knew the answer. 

In the original preface to the original edition of this book, Aristotle gave the answer. The answer lies in motion. The answer lies in movement. So what follows is the original snow angel preface to the original edition of the book. It's re-dedicated to everyone who has written to me about it:When I was a child growing up in Michigan, we used to make angels in the snow. 

We would find a fresh, untouched patch of snow and lie on our backs in it. Then, flapping our arms, we'd leave the impression of wings in the snow. We would then get up and admire our work. The two page_12 

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movements, lying down and flapping our arms, created the angel. This memory of Michigan in the winter has come back to me a lot in recent weeks. It first happened when someone asked me what the connection was between self-motivation and self-creation. While answering the question, I got a picture of snow. I had a vision that the whole universe was snow, and I could create myself any way I wanted by my movement. The movement of the actions I took would create the self I wanted to be.

Aristotle also knew how to create a self through movement. He once said this: "Whatever we learn to do, we learn by actually doing it; men come to be builders, for instance, by building, and harp players by playing the harp. In the same way, by doing just acts we come to be just: By doing self-controlled acts, we come to be self-controlled; and by doing brave acts, we become brave." 

This book contains 100 moves you can make in the snow. Steve Chandler 

Phoenix, Arizona 

January, 2001page_13 

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Introduction 

You Have No Personality 

That each of us has a fixed personality is a myth. It is self-limiting and it denies us our power of continuous creation. 

In our ongoing creation of who we are, nothing has a greater impact on that process than the choice we make between optimism and pessimism. There are no optimistic or pessimistic personalities; there are only single, individual choices for optimistic or pessimistic thoughts. Charlie Chaplin once entered a "Charlie Chaplin Look-alike Contest" in Monte Carlo and the judges awarded him third place! 

Personality is overrated. Who we are is up to us every moment. The choices we make for our thinking either motivate us or they do not. And although clear visualization of a goal is a good first step, a joyfully motivated life demands more. To live the life you want to live, action is required. As Shakespeare said, "Action is eloquence." And as psychologist and author Dr. Nathaniel 

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Branden has written, "A goal without an action plan is a daydream." Motion creates the self. In my experience as a teacher, consultant, and writer, I have accumulated 100 ways of thinking that lead directly to motivation. In my work as a corporate trainer and public seminar leader, I have often read and researched many volumes of a psychologist's or philosopher's work to find a single sentence that my seminar students can use. What I am always looking for are ways of thinking that

energize the mind and get us going again. 

So this is a book of ideas. My sole criterion in assembling these ideas was: How useful are they? I've drawn on the feedback I've gotten from my corporate and public seminar students to know which ideas make lasting impressions on people and which don't. The ones that do are in this book. 

Since its first printing in 1996, this little book has enjoyed a success I never imagined. During its first five years of sales (sales that have continued to be strong every year, knock on wood) we have seen the emergence of the Internet as the world's primary source of information. People have not only been buying this book on the Internet, but they've been posting their reviews. What's wonderful about Internet bookstores is that they feature reviews by regular people, not just professional journalists who need to be witty, cynical, and clever to survive. One such reviewer of 100 Ways in its original edition was Bubba Spencer from Tennessee. He wrote: 

"Not a real in-depth book with many complicated theories about how to improve your life. Mostly, just good tips to increase your motivation. A 'should read' if you want to improve any part of your life." page_16 

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Bubba gave this book five stars, and I am more grateful to him than to any professional reviewer. He says I did what I set out to do. "Making the simple complicated 

is commonplace; making the 

complicated simple, awesomely 

simple, that's creativity." 

—Charles Mingus, 

legendary jazz musicianpage_17 

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100 Ways 

1. Get on your deathbed 

A number of years ago when I was working with psychotherapist Devers Branden, she put me through her "deathbed" exercise. I was asked to clearly imagine myself lying on my own deathbed, and to fully realize the feelings connected with dying and saying good-bye.

Then she asked me to mentally invite the people in my life who were important to me to visit my bedside, one at a time. As I visualized each friend and relative coming in to visit me, I had to speak to them out loud. I had to say to them what I wanted them to know as I was dying. As I spoke to each person, I could feel my voice breaking. Somehow I couldn't help breaking down. My eyes were filled with tears. I experienced such a sense of loss. It was not my own life I was mourning; it was the love I was losing. To be more exact, it was a communication of love that had never been there. 

During this difficult exercise, I really got to see how much I'd left out of my life. How many wonderful feelings I had about my children, for example, that I'd never explicitly expressed. 

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At the end of the exercise, I was an emotional mess. I had rarely cried that hard in my life. But when those emotions cleared, a wonderful thing happened. I was clear. I knew what was really important, and who really mattered to me. I understood for the first time what George Patton meant when he said, "Death can be more exciting than life." From that day on I vowed not to leave anything to chance. I made up my mind never to leave anything unsaid. I wanted to live as if I might die any moment. The entire experience altered the way I've related to people ever since. And the great point of the exercise wasn't lost on me: We don't have to wait until we're actually near death to receive these benefits of being mortal. We can create the experience anytime we want. 

A few years later when my mother lay dying in a hospital in Tucson, I rushed to her side to hold her hand and repeat to her all the love and gratitude I felt for who she had been for me. When she finally died, my grieving was very intense, but very short. In a matter of days I felt that everything great about my mother had entered into me and would live there as a loving spirit forever. 

A year and a half before my father's death, I began to send him letters and poems about his contribution to my life. He lived his last months and died in the grip of chronic illness, so communicating and getting through to him in person wasn't always easy. But I always felt good that he had those letters and poems to read. Once he called me after I'd sent him a Father's Day poem, and he said, "Hey, I guess I wasn't such a bad father after all." 

Poet William Blake warned us about keeping our thoughts locked up until we die. "When thought is closed 

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in caves," he wrote, "then love will show its roots in deepest hell." Pretending you aren't going to die is detrimental to your enjoyment of life. It is detrimental in the same way that it would be detrimental for a basketball player to pretend there was no end to the game he was playing. That player would reduce his intensity, adopt a lazy playing style, and, of course, end up not having any fun at all. Without an end, there is no game. Without being conscious of death, you can't be fully aware of the gift of life. 

Yet many of us (including myself) keep pretending that our life's game will have no end. We keep planning to do great things some day when we feel like it. We assign our goals and dreams to that imaginary island 

in the sea that Denis Waitley calls "Someday Isle." We find ourselves saying, "Someday I'll do this," and "Someday I'll do that." Confronting our own death doesn't have to wait until we run out of life. In fact, being able to vividly imagine our last hours on our deathbed creates a paradoxical sensation: the feeling of being born all over again—the first step to fearless self-motivation. "People living deeply," wrote poet and diarist Anaïs Nin, "have no fear of death." And as Bob Dylan has sung, "He who is not busy being born is busy dying." 

2. Stay hungry 

Arnold Schwarzenegger was not famous yet in 1976 when he and I had lunch together at the Doubletree Inn in Tucson, Arizona. Not one person in the restaurant recognized him. 

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He was in town publicizing the movie Stay Hungry, a box-office disappointment he had just made with Jeff Bridges and Sally Field. I was a sports columnist for the Tucson Citizen at the time, and my assignment was to spend a full day, one-on-one, with Arnold and write a feature story about him for our newspaper's Sunday magazine. I, too, had no idea who he was, or who he was going to become. I agreed to spend the day with him because I had to—it was an assignment. And although I took to it with an uninspired attitude, it was one I'd never forget. 

Perhaps the most memorable part of that day with Schwarzenegger occurred when we took an hour for lunch. I had my reporter's notebook out and was asking questions for the story while we ate. At one point I casually asked him, "Now that you have retired from bodybuilding, what are you going to do next?"

And with a voice as calm as if he were telling me about some mundane travel plans, he said, "I'm going to be the number-one box-office star in all of Hollywood." 

Mind you, this was not the slim, aerobic Arnold we know today. This man was pumped up and huge. And so for my own physical sense of well-being, I tried to appear to find his goal reasonable. I tried not to show my shock and amusement at his plan. After all, his first attempt at movies didn't promise much. And his Austrian accent and awkward monstrous build didn't suggest instant acceptance by movie audiences. I finally managed to match his calm demeanor, and I asked him just how he planned to become Hollywood's top star. "It's the same process I used in bodybuilding," he explained. "What you do is create a vision of who you want to be, and then live into that picture as if it were already true."page_22 

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It sounded ridiculously simple. Too simple to mean anything. But I wrote it down. And I never forgot it. 

I'll never forget the moment when some entertainment TV show was saying that box office receipts from his second Terminator movie had made him the most popular box office draw in the world. Was he psychic? Or was there something to his formula? 

Over the years I've used Arnold's idea of creating a vision as a motivational tool. I've also elaborated on it in my corporate training seminars. I invite people to notice that Arnold said that you create a vision. He did not say that you wait until you receive a vision. You create one. In other words, you make it up. 

A major part of living a life of self-motivation is having something to wake up for in the morning—something that you are "up to" in life so that you will stay hungry. 

The vision can be created right now—better now than later. You can always change it if you want, but don't live a moment longer without one. Watch what being hungry to live that vision does to your ability to motivate yourself. 

3. Tell yourself a true lie 

I remember when my then-12-year-old daughter Margery participated in a school poetry reading in which all her classmates had to write a "lie poem" about how great they were. 

They were supposed to make up untruths about themselves that made them sound unbelievably wonderful. I realized as I listened to the poems that the children were doing an unintended version of what Arnold did to clarify the picture of his future. By

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"lying" to themselves they were creating a vision of who they wanted to be. 

It's noteworthy, too, that public schools are so out of touch with the motivational sources of individual achievement and personal success that in order to invite children to express big visions for themselves they have to invite the children to "lie." (As it was said in the movie ET, "How do you explain school to a higher intelligence?") Most of us are unable to see the truth of who we could be. My daughter's school developed an unintended solution to that difficulty: If it's hard for you to imagine the potential in yourself, then you might want to begin by expressing it as a fantasy, as did the children who wrote the poems. Think up some stories about who you would like to be. Your subconscious mind doesn't know you're fantasizing (it either receives pictures or doesn't). 

Soon you will begin to create the necessary blueprint for stretching your accomplishments. Without a picture of your highest self, you can't live into that self. Fake it till you make it. The lie will become the truth. 4. Keep your eyes on the prize 

Most of us never really focus. We constantly feel a kind of irritating psychic chaos because we keep trying to think of too many things at once. There's always too much up there on the screen. There was an interesting motivational talk on this subject given by former Dallas Cowboys coach Jimmy Johnson to his football players before the 1993 Super Bowl: 

"I told them that if I laid a two-by-four across the room, everybody there would walk across it and not fall, because our focus would be that we were going to walkpage_24 

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that two-by-four, But if I put that same two-by-four 10 stories high between two buildings only a few would make it, because the focus would be on falling. Focus is everything. The team that is more focused today is the team that will win this game." 

Johnson told his team not to be distracted by the crowd, the media, or the possibility of losing, but to focus on each play of the game itself just as if it were a good practice session. 

The Cowboys won the game 52-17. 

There's a point to that story that goes way beyond football. Most of us tend to lose our focus in life because we're perpetually worried about so

many negative possibilities. Rather than focusing on the two-by-four, we worry about all the ramifications of falling. Rather than focusing on our goals, we are distracted by our worries and fears. 

But when you focus on what you want, it will come into your life. When you focus on being a happy and motivated person, that is who you will be. 

5. Learn to sweat in peace 

The harder you are on yourself, the easier life is on you. Or, as they say in the Navy Seals, the more you sweat in peacetime, the less you bleed in war. 

My childhood friend Rett Nichols was the first to show me this principle in action. When we were playing Little League baseball, we were always troubled by how fast the pitchers threw the ball. We were in an especially good league, and the overgrown opposing pitchers, whose birth certificates we were always demanding to see, fired the ball in to us at alarming speeds during the games. 

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We began dreading going up to the plate to hit. It wasn't fun. Batting had become something we just tried to get through without embarrassing ourselves too much. 

Then Rett got an idea. 

"What if the pitches we faced in games were slower than the ones we face every day in practice?" Rett asked. 

"That's just the problem," I said. "We don't know anybody who can pitch that fast to us. That's why, in the games, it's so hard. The ball looks like an aspirin pill coming in at 200 miles an hour." 

"I know we don't know anyone who can throw a baseball that fast," said Rett. "But what if it wasn't a baseball?" 

"I don't know what you mean," I said. 

Just then Rett pulled from his pocket a little plastic golf ball with holes in it. The kind our dads used to hit in the backyard for golf practice. "Get a bat," Rett said. 

I picked up a baseball bat and we walked out to the park near Rett's house. Rett went to the pitcher's mound but came in about three feet closer than usual. As I stood at the plate, he fired the little golf ball past me as I tried to swing at it. 

"Ha ha!" Rett shouted. "That's faster than anybody you'll face in little league! Let's get going!" 

We then took turns pitching to each other with this bizarre little ball humming in at incredible speeds. The little plastic ball was not only hilariously fast, but it curved and dropped more sharply than any little

leaguer's pitch could do. 

By the time Rett and I played our next league game, we were ready. The pitches looked like they were coming in slow motion. Big white balloons.page_26 

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I hit the first and only home run I ever hit after one of Rett's sessions. It was off a left-hander whose pitch seemed to hang in the air forever before I creamed it. 

The lesson Rett taught me was one I've never forgotten. Whenever I'm afraid of something coming up, I will find a way to do something that's even harder or scarier. Once I do the harder thing, the real thing becomes fun. 

The great boxer Muhammad Ali used to use this principle in choosing his sparring partners. He'd make sure that the sparring partners he worked with before a fight were better than the boxer he was going up against in the real fight. They might not always be better all-around, but he found sparring partners who were each better in one certain way or another than his upcoming opponent. After facing them, he knew going into each fight that he had already fought those skills and won. You can always "stage" a bigger battle than the one you have to face. If you have to make a presentation in front of someone who scares you, you can always rehearse it first in front of someone who scares you more. If you've got something hard to do and you're hesitant to do it, pick out something even harder and do that first. 

Watch what it does to your motivation going into the "real" challenge. 6. Simplify your life 

The great Green Bay Packer's football coach Vince Lombardi was once asked why his world championship team, which had so many multi talented players, ran such a simple set of plays. "It's hard to be aggressive when you're confused," he said. 

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One of the benefits of creatively planning your life is that it allows you to simplify. You can weed out, delegate, and eliminate all activities that don't contribute to your projected goals. 

Another effective way to simplify your life is to combine your tasks. Combining allows you to achieve two or more objectives at once. For example, as I plan my day today, I notice that I need to shop for my family after work. That's a task I can't avoid because we're running out of everything. I also note that one of my goals is to finish reading my

daughter Stephanie's book reports. I realize, too, that I've made a decision to spend more time doing things with all my kids, as I've tended lately to just come home and crash at the end of a long day. An aggressive orientation to the day—making each day simpler and stronger than the day before—allows you to look at all of these tasks and small goals and ask yourself, "What can I combine?" (Creativity is really little more than making unexpected combinations, in music, architecture, anything, including your day.) 

After some thought, I realize that I can combine shopping with doing something with my children. (That looks obvious and easy, but I can't count the times I mindlessly go shopping, or do things on my own just to get them done, and then run out of time to play with the kids.) I also think a little further and remember that the grocery store where we shop has a little deli with tables in it. My kids love to make lists and go up and down the aisles themselves to fill the grocery cart, so I decide to read my daughter's book reports at the deli while they travel the aisles for food. They see where I'm sitting, and keep coming over to update me on what they are choosing. After an hour or so, three things page_28 

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have happened at once: 1) I've done something with the kids; 2) I've read through the book reports; and 3) the shopping has been completed. In her book, Brain Building, Marilyn Vos Savant recommends something similar to simplify life. She advises that we make a list of absolutely every small task that has to be done, say, over the weekend, and then do them all at once, in one exciting focused action. A manic blitz. In other words, fuse all small tasks together and make the doing of them one task so that the rest of the weekend is absolutely free to create as we wish. 

Bob Koether, who I will talk about later as the president of Infincom, has the most simplified time management system I've ever seen in my life. His method is this: Do everything right on the spot—don't put anything unnecessarily into your future. Do it now, so that the future is always wide open. Watching him in action is always an experience. I'll be sitting in his office and I'll mention the name of a person whose company I'd like to take my training to in the future. 

"Will you make a note to get in touch with him and let him know I'll be calling?" I ask. 

"Make a note?" he asks in horror. 

The next thing I know, before I can say anything, Bob's wheeling in his chair and dialing the person on the phone. Within two minutes he's scheduled a meeting between the person and me and after he puts down

the phone he says, "Okay, done! What's next?" 

I tell him I've prepared the report he wanted on training for his service teams and I hand it to him. 

"You can read it later and get back to me," I offer. 

"Hold on a second," he says, already deeply absorbed in reading the report's content. After 10 minutes or so, 

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during which time he's read much of what interests him aloud, the report has been digested, discussed, and filed. 

It's a time management system like no other. What could you call it? Perhaps, Handle Everything Immediately. It keeps Bob's life simple. He is an aggressive and successful CEO, and, as Vince Lombardi said, "It's hard to be aggressive when you're confused." 

Most people are reluctant to see themselves as being creative because they associate creativity with complexity. But creativity is simplicity. Michelangelo said that he could actually see his masterpiece, "The David," in the huge, rough rock he discovered in a marble quarry. His only job, he said, was to carve away what wasn't necessary and he would have his statue. Achieving simplicity in our cluttered and hectic lives is also an ongoing process of carving away what's not necessary. My most dramatic experience of the power of simplicity occurred in 1984 when I was hired to help write the television and radio advertisements for Jim Kolbe, a candidate for United States Congress running in Arizona's Fifth District. In that campaign, I saw firsthand how focus, purpose, and simplicity can work together to create a great result. 

Based on prior political history, Kolbe had about a 3 percent chance of winning the election. His opponent was a popular incumbent congressman, during a time when incumbents were almost never defeated by challengers. In addition, Kolbe was a Republican in a largely Democratic district. And the final strike against him was that he had tried once before to defeat this same man, Jim McNulty, and had lost. The voters had already spoken on the issue. 

Kolbe himself supplied the campaign with its sense of purpose. A tireless campaigner with unwavering 

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principles, he emanated his sense of mission and we all drew energy from him. 

Political consultant Joe Shumate, one of the shrewdest people I've ever

worked with, kept us all focused with consistent campaign strategy. It was the job of the advertising and media work to keep it strong and simple. 

Although our opponent ran nearly 15 different TV ads, each one about a different issue, we determined from the outset that we would stick to the same message throughout, from the first ad to the last. We basically ran the same ad over and over. We knew that although the district was largely Democratic, our polling showed that philosophically it was more conservative. Kolbe himself was conservative, so his views coincided with the voters' better than our opponent's did, although the voters weren't yet aware of it. By having each of our ads focused on our simple theme—who better represents you—we gained rapidly in the polls as election night neared. 

The nightlong celebration of Jim Kolbe's upset victory brought a huge message home to me: The simpler you keep it, the stronger it gets. Kolbe won a close victory that night, but he remains in Congress today, more than 10 years later, and his victory margins are now huge. He has never complicated his message, and he has kept his politics strong and simple, even when it looked unpopular to do so. 

It's hard to stay motivated when you're confused. When you simplify your life, it gathers focus. The more you can focus your life, the more motivated it gets. 

7. Look for the lost gold 

When I am happy, I see the happiness in others. When I am compassionate, I see the compassion in other 

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people. When I am full of energy and hope, I see opportunities all around me. 

But when I am angry, I see other people as unnecessarily testy. When I am depressed, I notice that people's eyes look sad. When I am weary, I see the world as boring and unattractive. 

Who I am is what I see! 

If I drive into Phoenix and complain, "What a crowded, smog-ridden mess this place is!" I am really expressing what a crowded, smog-ridden mess I am at that moment. If I had been feeling motivated that day, and full of hope and happiness, I could just as easily have said, while driving into Phoenix, "Wow, what a thriving, energetic metropolis this is!" Again, I would have been describing my inner landscape, not Phoenix's. Our self-motivation suffers most from how we choose to see the circumstances in our lives. That's because we don't see things as they are, we see things as we are.

In every circumstance, we can look for the gold, or look for the filth. And what we look for, we find. The best starting point for self-motivation is in what we choose to look for in what we see around us. Do we see the opportunity everywhere? 

"When I open my eyes in the morning," said Colin Wilson, "I am not confronted by the world, but by a million possible worlds." It is always our choice. Which world do we want to see today? Opportunity is life's gold. It's all you need to be happy. It's the fertile field in which you grow as a person. And opportunities are like those subatomic quantum particles that come into existence only when they are seen by an observer. Your opportunities will multiply when you choose to see them.page_32 

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8. Push all your own buttons 

Have you ever peeked into the cockpit of a large airliner as you boarded a plane? It's an impressive display of buttons, levers, dials, and switches under one big windshield. 

What if, as you were boarding, you overheard the pilot say to the co-pilot, "Joe, remind me, what does this set of buttons do?" If I heard that, it would make it a rough flight for me. But most of us pilot our own lives that way, without much knowledge of the instruments. We don't take the time to learn where our own buttons are, or what they can do. 

From now on, make it a personal commitment to notice everything that pushes your buttons. Make a note of everything that inspires you. That's your control panel. Those buttons operate your whole system of personal motivation. 

Motivation doesn't have to be accidental. For example, you don't have to wait for hours until a certain song comes on the radio that picks up your spirits. You can control what songs you hear. 

If there are certain songs that always lift you up, make a tape or CD of those songs and have it ready to play in your car. Go through all of your music and create a "greatest motivational hits" tape for yourself. Use the movies, too. 

How many times do you leave a movie feeling inspired and ready to take on the world? Whenever that happens, put the name of the movie in a special notebook that you might label "the right buttons." Six months to a year later, you can rent the movie and get the same inspired feeling. Most movies that inspire us are even better the second time around.page_33

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You have much more control over your environment than you realize. You can begin programming yourself consciously to be more and more focused and motivated. Get to know your control panel and learn how to push your own buttons. The more you know about how you operate, the easier it will be to motivate yourself. 

9. Build a track record 

It's not what we do that makes us tired—it's what we don't do. The tasks we don't complete cause the most fatigue. 

I was giving a motivational seminar to a utility company recently, and during one of the breaks a small man who looked to be in his 60s came up to me. 

"My problem," he said, "is that I never seem to finish anything. I'm always starting things—this project and that, but I never finish. I'm always off on to something else before anything is completed." He then asked whether I could give him some affirmations that might alter his belief system. He correctly saw the problem as being one of belief. Because he did not believe he was a good finisher, he did not finish anything. So he wanted a magical word or phrase to repeat to himself that would brainwash him into being different. 

"Do you think affirmations are what you need?" I asked him. "If you had to learn how to use a computer, could you do it by sitting on your bed and repeating the affirmations, 'I know how to use a computer. I am great at using computers. I am a wizard on a computer'?" He admitted that affirmations would probably have no effect on his ability to use a computer. 

"The best way to change your belief system is to change the truth about you," I said. "We believe the truthpage_34 

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faster than we believe false affirmations. To believe that you are a good finisher, you must begin by building a track record of finished tasks." He followed my suggestions with great enthusiasm. He bought a notebook and at the top of the first page he wrote, "Things I've Finished." Each day, he made a point of setting small goals and finishing them. Whereas in the past he would be sweeping his front walk and leave it unfinished when the phone rang, now he'd let the phone ring so he could finish the job and record it in his notebook. The more things he wrote down, the more confident he became that he was truly becoming a finisher. And he had a notebook to prove it. 

Consider how much more permanent his new belief was than if he had

tried to do it with affirmations. He could have whispered to himself all night long, "I am a great finisher," but the right side of his brain would have known better. It would have said to him, "No you're not." Stop worrying about what you think of yourself and start building a track record that proves that you can motivate yourself to do whatever you want to do. 

10. Welcome the unexpected 

Most people do not see themselves as being creative, but we all are. Most people say, "My sister's creative, she paints," or "My father's creative, he sings and writes music." We miss the point that we are all creative. 

One of the reasons we don't see ourselves that way is that we normally associate being "creative" with being "original." But in reality, creativity has nothing to do with originality—it has everything to do with being unexpected. 

You don't have to be original to be creative. In fact, it sometimes helps to realize that no one is original.page_35 

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Even Mozart said that he never wrote an original melody in his life. His melodies were all recombinations of old folk melodies. Look at Elvis Presley. People thought he was a true original when he first came upon the scene. But he wasn't. He was just the first white person to ever sing with enthusiasm. His versions of songs, however, were often direct copies from African-American rhythm and blues singers. Elvis acknowledged that his entire style was a combination of Little Richard, Jackie Wilson, and James Brown, as well as a variety of gospel singers. 

Although Elvis wasn't original, he was creative. Because he was so unexpected. 

If you believe you were created in the image of your Creator, then you must, therefore, be creative. Then, if you're willing to see yourself as creative, you can begin to cultivate it in everything you do. You can start coming up with all kinds of unexpected solutions to the challenges that life throws at you. 

11. Find your master key 

I used to have the feeling that everyone else in life had at one time or another been issued instruction books on how to make life work. And I, for some reason, wasn't there when they passed them out. I felt a little like the Spanish poet Cesar Vallejo, who wrote, "Well, on the day I was born, God was sick." 

Still struggling in my mid-30s with a pessimistic outlook and no sense of

purpose, I voiced my frustration once to a friend of mine, Dr. Mike Killebrew, who recommended a book to me. Until that time, I didn't really believe that there could be a book that could tell you how to make your life work.page_36 

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The name of the book was The Master Key to Riches by Napoleon Hill. It sat on my shelf for quite awhile. I didn't believe in motivational books or self-help. They were for weak and gullible fools. I was finally persuaded to read the book by the word riches in the title. Riches would be a welcome addition to my life. Riches were probably what I needed to make me happy and wipe out my troubles. 

What the book actually did was a lot more than increase my earning capacity (although by practicing the principles in the book, my earnings doubled in less than a year). Napoleon Hill's advice ultimately sparked a fire in me that changed my entire life. 

I soon acquired an ability that I would later realize was self-motivation. After reading that book, I read all of Napoleon Hill's books. I also began buying motivational audiobooks for listening to in my car and for playing by my bed as I went to sleep each night. Everything I had learned in school, in college, and from my family and friends was out the window. Without fully understanding it, I was engaging in the process of completely rebuilding my own thinking. I was, thought by thought, replacing the old cynical and passive orientation to life with a new optimistic and energetic outlook. 

So, what is this master key to riches? 

"The great master key to riches," said Hill, "is nothing more or less than the self-discipline necessary to help you take full and complete possession of your own mind. Remember, it is profoundly significant that the only thing over which you have complete control is your own mental attitude." 

Taking complete possession of my own mind would be a lifelong adventure, but it was one that I was excited about beginning. page_37 

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Maybe Hill's book will not be your own master key, but I promise you that you'll find an instruction book on how to make your life work if you keep looking. It might be The Power of Now by Eckhart Tolle, The Last Word in Power by Tracy Goss, Frankenstein's Castle by Colin Wilson, or The Six Pillars of Self-Esteem by Nathaniel Branden. All those books would have worked the primary transformation for me, and they

have all taken me higher up the motivational ladder. Your own key might even come from the spiritual literature of your choice. You'll find it when you're ready to seek. It's out there waiting for you. 12. Put your library on wheels 

One of the greatest opportunities for motivating yourself today lies in the way you use your drive time. 

There is no longer any excuse for time in the car to be down time or frustrating or time that isn't motivating. With the huge variety of audiotapes and CDs now available, you can use your time on the road to educate and motivate yourself at the same time. 

When we use our time in the car to simply listen to hip-hop or to curse traffic, we are undermining our own frame of mind. Moreover, by listening to tabloid-type "news" programs for too long a period of time, we actually get a distorted view of life. News programs today have one goal: to shock or sadden the listener. The most vulgar and horrific stories around the state and nation are searched for and found. I experienced this firsthand when I worked for a daily newspaper. I saw how panicked the city desk got if there were no murders or rapes that day. I watched as they tore through the wire stories to see if a news item from another state could be gruesome enough to save the front page_38 

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page. If there's no drowning, they'll reluctantly go with a near-drowning. There is nothing wrong with this. It's not immoral or unethical. It feeds the public's hunger for bad news. It's exactly what people want, so, in a way, it is a service. 

But it reaches its most damaging proportions when the average listener to a car radio believes that all this bad news is a true and fair reflection of what's happening in the world. It's not. It is deliberately selected to spice up the broadcast and keep people listening. It is designed to horrify, because horrified people are a riveted audience and advertisers like it that way. 

The media have also found ways to extend the stories that are truly horrible, so that we don't hear them just once. If a plane goes down, we can listen all week long as investigators pick through the wreckage and family members weep before the microphones. A week later, playing the last words of the pilots found in the black box, on the air, extends the story further. 

In the meantime, while we are glued to our news stations, air safety is better than ever before. Literally millions of planes are taking off and landing without incident. Deaths per passenger mile are decreasing every year as the technology for safe flight improves. But is that news?

No. And because my seminar schedule requires that I travel a lot by air, I can see up close what the so-called "news" has done to our psyches. Simple turbulence in the air will cause my fellow passengers' eyes to enlarge and their hands to grip their armrests in terror. The negative programming of our minds has had a huge impact on us. If we would be more selective with how we program our minds while we are driving, we could have some exciting breakthroughs in two important areas: knowledge and motivation. There are now hundreds of page_39 

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audiobook series on self-motivation, on how to use the Internet, on health, on goal setting, and on all the useful subjects that we need to think about if we're going to grow. 

As Emerson once said, "We become what we think about all day long." (I first heard that sentence, years ago, while driving in my car listening to an Earl Nightingale audio program!) If we leave what we think about to chance, or to a tabloid radio station, then we lose a large measure of control over our own minds. 

Many people today drive a great deal of the time. With motivational and educational audiobooks, it has been estimated that drivers can receive the equivalent of a full semester in college with three months' worth of driving. Most libraries have large sections devoted to audiobooks, and all the best and all the current audiobooks are now available on Internet bookseller's sites. 

Are all motivational programs effective? No. Some might not move you at all. That's why it's good to read the customer reviews before buying an audio program over the Internet. 

But there have been so many times when a great motivational audio played in my car has had a positive impact on my frame of mind and my ability to live and work with enthusiasm. 

One moment stands out in my memory above all others, although there have been hundreds. I was driving in my car one day listening to Wayne Dyer's classic audio series, Choosing Your Own Greatness. At the end of a long, moving argument for not making our happiness dependent on some material object hanging out there in our future, Dyer said, "There is no way to happiness. Happiness is the way." 

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That one thought eased itself into my mind at that moment and never left it. It is not an "original" thought, but Dyer's gentle presentation, so filled with serene joy and so effortlessly spoken, changed me in a way

that no ancient volume of wisdom ever could have. That's one of the powers of the audiobook form of learning: It simulates an extremely intimate one-on-one experience. 

Wayne Dyer, Marianne Williamson, Caroline Myss, Barbara Sher, Tom Peters, Nathaniel Branden, Earl Nightingale, Alan Watts, and Anthony Robbins are just a few motivators whose tapes have changed my life. You'll find your own favorites. 

You don't have to find time to go read at the library. Forget the library. You are already driving in one. 

13. Definitely plan your work 

Some of us may think we're too depressed right now to start on a new course of personal motivation. Or we're too angry. Or we're too upset about certain problems. 

But Napoleon Hill insisted that that's the perfect time to learn one of life's most unusual rules: "There is one unbeatable rule for the mastery of sorrows and disappointments, and that is the transmutation of those emotional frustrations through definitely planned work. It is a rule which has no equal." 

Once we get the picture of who we want to be, "definitely planned work" is the next step on the path. Definitely planned work inspires the energy of purpose. Without it, we suffer from a weird kind of intention deficit disorder. We're short on intention. We don't know where we're going or what we're up to. 

When I was a training instructor at a time-management company many years ago, we taught people in business how to maximize time spent on the job. Thepage_41 

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primary idea was this: One hour of planning saves three hours of execution. 

However, most of us don't feel we have time for that hour of planning. We're too busy cleaning up yesterday's problems (that were caused by lack of planning). We don't yet see that planning would be the most productive hour we spend. Instead, we wander unconsciously into the workplace and react to crises. (Again, most of which result from a failure to plan.) 

A carefully planned meeting can take a third of the time that an unplanned free-for-all takes. A carefully planned day can take a third of the time that an unplanned free-for-all day takes. 

My friend Kirk Nelson manages a large sales staff at a major radio station. His success in life was moderate until he discovered the principle of definitely planned work. Now he spends two hours each

weekend on his computer planning the week ahead. 

"It's made all the difference in the world," he said. "Not only do I get three times the work done, but I feel so in control. The week feels like my week. The work feels like my work. My life feels like my life." It is impossible to work with a definite sense of purpose and be depressed at the same time. Carefully planned work will motivate you to do more and worry less. 

14. Bounce your thoughts 

If you've ever coached or worked with kids who play basketball, you know that most of them have a tendency to dribble with only one hand—the one attached to their dominant arm. 

When you notice a child doing this, you might call him aside and say, "Billy, you're dribbling with just the 

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one hand every time, and the defender can easily defend you when you do that. Your options are cut off. You need to dribble with your other hand, too, so that he never knows which way you're going to go." At this point Billy might say, "I can't." And you smile and say, "What do you mean you can't?" 

And Billy then shows you that when he dribbles with his subdominant (weaker) hand and arm, the ball is all over the place. So, to his mind, he can't. 

"Billy," you say. "It's not that you can't, it's just that you haven't." Then you explain to Billy that his other hand can dribble just as well if he is willing to practice. It's just a matter of logging enough bounces. It's the simple formation of a habit. After enough practice dribbling with his other hand, Billy will learn you were right. 

The same principle is true for reprogramming our own dominant habits of thinking. If our dominant thought habit is pessimistic, all we have to do is dribble with the other hand: Think optimistic thoughts more and more often until it feels natural. 

If someone had asked me (before I started my journey to self-motivation that began with Napoleon Hill) why I didn't try to be more goal oriented and optimistic, I would have said, "I can't. It's just not me. I wouldn't know how." But it would have been more accurate for me to just say, "I haven't." 

Thinking is just like bouncing the basketball. On the one hand, I can think pessimistically and build that side of me up (it's just a matter of repeatedly bouncing those thoughts). On the other hand, I can think optimistically—one thought at a time—and build that habit up. Self-motivation is all a matter of how much in control you want to be.

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I read somewhere that we humans have up to 45,000 thoughts a day. I can't vouch for the accuracy of that figure, especially because I know some people who seem to have no more than nine or 10. However, if it is true that we have 45,000 thoughts, then you can see how patient we 

have to be about turning a pessimistic thought habit around. The overall pattern won't change after just a few positive bounces of the brain. If you're a pessimist, your bio-computer has really been programmed heavily in that direction. But it doesn't take long before a new pattern can emerge. As a former pessimist myself, I can tell you it really happens, however slowly but surely. You do change. One thought at a time. 

If you can bounce it one way, you can bounce it the other. 15. Light your lazy dynamite 

Henry Ford used to point out to his colleagues that there wasn't any job that couldn't be handled if they were willing to break it down into little pieces. 

And when you've broken a job down, remember to allow yourself some slow motion in beginning the first piece. Just take it slow and easy. Because it isn't important how fast you are doing it. What's important is that you are doing it. 

Most of our hardest jobs never seem to get done. The mere thought of doing the whole job, at a high energy level, is frequently too off-putting to allow motivation to occur. 

But a good way to ease yourself into that motivation is to act as if you were the laziest person on the planet. (It wasn't much of an act for me!) By accepting that you're going to do your task in a slow and lazy way, page_44 

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there is no anxiety or dread about getting it started. In fact, you can even have fun by entering into it as if you were in a slow-motion comedy, flowing into the work like a person made of water. But the paradox is that the slower you start something, the faster you will be finished. 

When you first think about doing something hard or overwhelming, you are most aware of how you don't want to do it at all. In other words, the mental picture you have of the activity, of doing it fast and furiously, is not a happy picture. So you think of ways to avoid doing the job 

altogether. 

The thought of starting slowly is an easy thought. And doing it slowly

allows you to actually start doing it. Therefore it gets finished. Another thing that happens when you flow into a project slowly is that speed will often overtake you without your forcing it. Just as the natural rhythm inside you will get you in sync with what you are doing. You'll be surprised how soon your conscious mind stops forcing the action and your subconscious mind supplies you with easy energy. So take your time. Start out lazy. Soon your tasks will be keeping the slow but persistent rhythm of that hypnotic song on Paul McCartney's Red Rose Speedway album, "Oh Lazy Dynamite." 

The dynamite is living inside you. You don't have to be frenzied about setting it off. It lights just as well to a match struck slowly. 16. Choose the happy few 

Politely walk away from friends who don't support the changes in your life.page_45 

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There will be friends who don't. They will be jealous and afraid every time you make a change. They will see your new motivation as a condemnation of their own lack of it. In subtle ways, they will bring you back down to who you used to be. Beware of friends and family who do this. They know not what they do. 

The people you spend time with will change your life in one way or another. If you associate with cynics, they'll pull you down with them. If you associate with people who support you in being happy and successful, you will have a head start on being happy and successful. Throughout the day we have many choices regarding who we are going to be with and talk to. Don't just gravitate to the coffee machine and participate in the negative gossip because it's the only game in town. It will drain your energy and stifle your own optimism. We all know who lifts us up, and we all know who brings us down. It's okay to start being more careful about to whom we give our time. 

In his inspiring book Spontaneous Healing, Andrew Weil recommends: "Make a list of friends and acquaintances in whose company you feel more alive, happier, more optimistic. Pick one whom you will spend some time with this week." 

When you're in a conversation with a cynic, possibilities seem to have a way of disappearing. A mildly depressing sense of fatalism seems to take over the conversation. No new ideas and no innovative humor. "Cynics," observed President Calvin Coolidge, "do not create." On the other hand, enthusiasm for life is contagious. And being in a conversation with an optimist always opens us up to see more and more of life's possibilities.

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Kierkegaard once said, "If I were to wish for anything, I should not wish for wealth and power, but for the passionate sense of the potential, for the eye which, ever young and ardent, sees the possible. Pleasure disappoints, possibility never." 

17. Learn to play a role 

Your future is not determined by your personality. In fact, your personality is not even determined by your personality. There is no genetic code in you that determines who you will be. You are the thinker who determines who you will be. How you act is who you become. 

Another way of seeing that might be contained in these related thoughts from Star Trek's Leonard Nimoy: "Spock had a big, big effect on me. I am so much more Spock-like today than when I first played the part in 1965 that you wouldn't recognize me. I'm not talking about appearance, but thought processes. Doing that character, I learned so much about rational logical thought that it reshaped my life." 

You'll gather energy and inspiration by being the character you want to play. 

I took an acting class a few years ago because I thought it would help me deal with my overwhelming stage fright. But I learned something much more valuable than how to relax in front of a crowd. I learned that my emotions were tools for me to use, not demonic forces. I learned that my emotions were mine to work with and change at will. Although I had read countless times that our own deliberate thoughts control our emotions, and that the feelings we have are all caused by what we think, I never trusted that concept as real, because it didn't always feel real.page_47 

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To me, it felt more like emotion was an all-powerful thing that could overcome my thinking and ruin a good day (or a good relationship). It took a great acting teacher, Judy Rollings, and my own long struggles with performing difficult scenes to show me that my emotions really could be under the complete control of my mind. I found out that I could motivate myself by thinking and acting like a motivated person, just as I could depress myself by thinking and acting like a depressed person. With practice, the fine line between acting and being disappeared. 

We love great actors because it seems like they are the characters they

play. Poor actors are those who can't "be" their part and therefore don't convince us of their character's reality. We hoot at those people. We call it bad acting. 

Yet we don't realize that we ourselves miss the same opportunities in life when we can't "be" the person we want to be. It doesn't take authentic circumstances to be who you want to be. It just takes rehearsal. 

18. Don't just do something...sit there 

For a long time, all by yourself, sit quietly, absolutely alone. Completely relax. Don't allow the television or music to be on. Just be with yourself. Watch for what happens. Feel your sense of belonging to the silence. Observe insights starting to appear. Observe your relationship with yourself starting to get better and softer and more comfortable. Sitting quietly allows your true dream life to give you hints and flashes of motivation. In this information-rich, interactive, civilized life today, you are either living your dream or living someone else's. And unless youpage_48 

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give your own dream the time and space it needs to formulate itself, you'll spend the better part of your life simply helping others make their dreams come true. 

"All of man's troubles," said Blaise Pascal, "stem from his inability to sit alone, quietly, in a room for any length of time." 

Notice that he did not say some of man's troubles, but all. Sometimes, in my seminars on motivation, a person will ask me, "Why is it that I get my best ideas when I'm in the shower?" 

I usually ask the person, "When else during your day are you alone with yourself, without any distractions?" 

If the person is honest, the answer is never. 

Great ideas come to us in the shower when it's the only time in the day when we're completely alone. No television, no movies, no traffic, no radio, no family, no talkative pets—nothing to distract our mind from conversing with itself. 

"Thinking," said Plato, "is the soul talking to itself." 

People worry they will die of boredom or fear if they are alone for any length of time. Other people have become so distraction-addicted that they would consider sitting alone by themselves like being in a sensory deprivation tank. 

The truth is that the only real motivation we ever experience is self-motivation that comes from within. And being alone with ourselves will always give us motivating ideas if we stay with the process long

enough. 

The best way to truly understand the world is to remove yourself from it. Psychic entropy—the seesaw mood swing between boredom and anxiety—occurs when you allow yourself to become confused by massive input. By being perpetually busy, glued to your cell phone, out inpage_49 

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the world all day with no time to reflect, you will guarantee yourself an eventual overwhelming sense of confusion. 

The cure is simple and painless. The process is uncomplicated. "You do not need to leave your room," said Franz Kafka. "Remain sitting at your table and listen. Do not even listen. Simply wait. Do not even wait. Be quite still and solitary. The world will freely offer itself to you to be unmasked. It has no choice, it will roll in ecstasy at your feet." In other words, don't just do something...sit there. 

19. Use your brain chemicals 

There are drugs that you can use to motivate yourself with and I'm not talking about amphetamine or crack (a deadly form of child's play). Instead, you can get into those energizing chemicals in your system that get activated when you laugh...or sing...or dance...or run...or hug someone. When you're having fun, your body chemistry changes and you get new biochemical surges of motivation and energy. And there isn't anything you do that can't be transformed into something interesting and uplifting. Victor Frankl has written startling accounts of his life in the Nazi concentration camps, and how some prisoners created new universes unto themselves inside their own minds. It might sound absurd, but truly imaginative people can access their inner chemical creativity in the loneliness of a prison cell. 

Don't keep trying to go outside yourself searching for something that's fun. It's not out there anywhere. It's inside. The opportunity for fun is in your own energy system—your synergy of heart and mind. That's where you'll find it.page_50 

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Pro football Hall of Famer Fran Tarkenton recommends looking at any task you do as fun. 

"If it's not fun," he says, "you're not doing it right." 

People who get high on marijuana often find they can laugh at anything. The problem with them is that they think this kind of "fun" is inherent in the marijuana. It's not. The capacity for fun was already there inside of

them. The marijuana just artificially opened them up to it. But the physical and psychological price paid for such a drugged opening is not worth the high. (I wish I didn't know this first hand, but I do.) The price drug users pay is this: Their self-esteem suffers because they didn't create the fun they had—they thought the drugs did it for them. So they keep shrinking, the more they use, into greater paranoia and self-disgust. Soon they're using the drug just to feel normal. William Burroughs, a former drug addict and author of Naked Lunch, discovered something that was very interesting and bitterly amusing to him after finally recovering from his addictions. 

"There isn't any feeling you can get on drugs," he said "that you can't get without drugs." 

Make a commitment to yourself to find the natural highs you need to stay motivated. Start by finding out what it does to your mood and energy to laugh, to sing, to dance, to walk, to run, to hug someone, or to get something done. 

Then support your experiments by telling yourself that you're not interested in doing anything that isn't fun. If you can't immediately see the fun in something, find a way to create it. Once you have made a task fun, you have solved the problem of self-motivation. page_51 

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20. Leave high school forever 

Most of us feel like we've been left stranded in high school forever. Like something happened there that we've never shaken off. Before high school, in our earlier and more carefree childhoods, we were creative dreamers filled with a boundless sense of energy and wonder. 

But in high school something got turned around. For the first time in our lives, we began fearing what other people were thinking of us. All of a sudden our mission in life became not to be embarrassed. We were afraid to look bad, and so we made it a point not to take risks. I'll never forget something that happened to my friend, Richard Schwarze, in high school. (He is now a respected photographer, and I won't need to ask his permission to tell this story about him.) Richard and I were walking home from school one day and all of a sudden he stopped in his tracks, his face frozen with horror. I looked at him and asked what was wrong. I thought he was about to suffer some kind of seizure. He then pointed down at his pants and wordlessly showed me where his belt had missed a loop! 

"I spent the whole day like this!" he finally said. It was impossible for him to measure what everybody thought of him as they passed him in

the halls, perhaps seeing the belt had missed a loop. The damage to his reputation was probably beyond repair. 

That was high school. 

Today when I give my seminars on motivation, I love the periods when I take questions from the audience. But many times I can see the painfully adolescent looks of self-consciousness on people's faces when they ponder the risk of asking a question in front of the group. page_52 

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This habit of worrying more about what others think of our thoughts than we do about our own thinking usually begins in high school, but it can last a lifetime. 

It is time to be aware of what we're doing and, once again, leave high school. It's time to reach back to those pre-high-school days of innocent creativity and social fearlessness, and draw on that former self. By the way, I finally came up with a way to deal with the moments of silence that fill a seminar room when I ask for questions. I go to the board and make five circles. Then I tell the audience that I used to say in my classes, "If there are no questions at this point, we'll take a break." People always want to take a break, so there wasn't much incentive for asking questions. But questions are the most fun part of a seminar for me, so I came up with this game: After five questions—we take a break. Now I find people in the audience urging people around them to join in asking questions so we can take our break sooner. Although it's an amusing artificial way to jump-start the dialogue I'm looking for, what it really does is take the pressure off. It takes the participants out of high school. 

Most people don't realize how easily they can create the social fearlessness they want to have. Instead, they live like they are still teenagers, reacting to the imagined judgments of other people. They end up designing their lives based on what other people might be thinking about them. A life designed by a teenager! Would you want one? But you can leave that mind-set behind. You can motivate yourself by yourself, without depending on the opinions of others. All it takes is a simple question. As Emerson asked, "Why should the way I feel depend on the thoughts in someone else's head?" 

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21. Learn to lose your cool 

You can create a self that doesn't care that much about what people think. You can motivate yourself by leaving the painful

self-consciousness of high school behind. 

Because our tendency is to go so far in the timid, non-assertive direction, it might be a profitable over-correction to adopt these internal commands: Look bad. Take a risk. Lose face. Be yourself. Share yourself with someone. Open up. Be vulnerable. Be human. Leave your comfort zone. Get honest. Experience the fear. Do it anyway. "Show me a guy who's afraid to look bad," said actor Rene Auberjonois, "and I'll show you a guy you can beat every time." 

The first time that I ever spoke to author and psychotherapist Devers Branden it was over the telephone, and she agreed to work with me on building my own self-confidence and personal growth. It wasn't long into the phone conversation before she asked me about my voice. "I am very interested in your voice," she said, with a tone of curiosity. Hoping she might be ready to give me a compliment I asked her to explain. 

"Well," she said. "It's so lifeless. A real monotone. I wonder why that is." 

Embarrassed, I had no explanation. This conversation took place long before I had become a professional speaker, and it was also long before I ever took any acting lessons. It was long before I learned to sing in my car, too. Yet I was completely unaware and very surprised that it seemed to her that I was coming across with a voice like someone out of Night of the Living Dead.page_54 

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The truth was that during that period in my life, I was living scared. Things weren't going well for me financially, I had serious health problems in my family, and I had that mildly suicidal feeling that accompanies an increasing sense of powerlessness over one's problems. (I now think one way a lot of men hide their fears is by assuming a macho kind of dull indifference. I know now that's what I had done. That a psychotherapist could hear it immediately in my voice was unnerving, though.) 

Trying to understand why I covered fear with indifference, I remembered that back in my high school the "cool" guys were always the least enthusiastic guys. They spoke in monotones, emulating their heroes James Dean and Marlon Brando. Brando was the coolest of all. He was so indifferent and unenthusiastic you couldn't even understand him when he spoke. 

One of the first homework assignments Devers Branden gave me was to rent the video Gone with the Wind and study how fearlessly Clark Gable revealed his female side. This sounded weird to me. Gable a

female? I knew Gable was always considered a true "man's man" in all those old movies, so I couldn't understand what Devers was talking about, or how it would help me. 

But when I watched the movie, it became strangely clear. Clark Gable allowed himself such a huge emotional range of expression, that I could actually identify scenes where he was revealing a distinctly female side to his character's personality. Did it make him less manly? No. Curiously, it made him more real, and more compelling. From that time on, I lost my desire to hide myself behind an indifferent monotonous person. I committed myself to get on the road to creating a self that includedpage_55 

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a wider range of expression, without a nervous preoccupation with coming off like a man's man. 

I also started noticing how much we seem to love vulnerability in others but don't trust it in ourselves. 

But we can learn to trust it! 

Just a little at first. Then we can build that vulnerability until we're not afraid to open up into an ever-widening spectrum of self-revelation. By losing face, we connect to the real excitement of life. And what if I don't always come off as an indifferent man's man? Frankly, my dear, I don't give a damn. 

22. Kill your television 

My brother used to own a T-shirt store and one of the most popular shirts for sale said, "Kill Your Television." I bought that T-shirt with the picture of a TV being blown up. It still makes people nervous to look at it when I wear it today. 

You can actually change your life by turning off your television. Maybe just one evening a week, to start with. What would happen if you stopped trying to find life in other people's shows and let your own life become the show you got hooked on? 

Cutting down on television is sometimes terrifying to the electronically addicted, but don't be afraid. You can detox slowly. If you're watching too much television and you know it, you might find it useful to ask this 

one question: "Which side of the glass do I want to live on?" When you are watching television you are watching other people do what they love doing for a living. Those people are on the smart side of the glass, because they are having fun, and you are passively watching them have fun. They are getting money, and you are not. page_56

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There's nothing wrong with occasionally watching other people do what they love doing. But the average household now does this for seven hours a day! Are they living on the side of the glass that will advance their lives? (Big advertisers hope not.) 

Here's a good test for you to determine if television motivates you more than books do: Try to remember what you watched on television a month ago. Think hard. What effect are those shows having on the inspired side of your brain? Now think about the book that you read a month ago. Or even the e-zine you read last week. Which made a more valuable and lasting impression? Which form of entertainment better leads you in the direction of self-motivation? 

Today the growing fascination with going online is an improvement over television, especially if you interact. Communicating inside thoughtful chat rooms and sending and receiving e-mail both grow the brain. Television does the opposite. 

Groucho Marx once said he found television very educational. "Every time someone turns it on," he said, "I go in the other room to read a book." 

23. Break out of your soul cage 

Our society encourages us to seek comfort. Most products and services advertised day and night are designed to make us more comfortable and less challenged. 

And yet, only challenge causes growth. Only challenge will test our skills and make us better. Only challenge and the self-motivation to engage the challenge will transform us. Every challenge we face is an opportunity to create a more skillful self. 

So it is up to you to constantly look for challenges to motivate yourself with. And it's up to you to notice when 

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you're buried alive in a comfort zone. It's up to you to notice when you are spending your life, in the image of the poet William Olsen, like a flower "living under the wind." 

Use your comfort zones to rest in, not to live in. Use them consciously to relax and restore your energy as you mentally prepare for your next challenge. But if you use comfort zones to live in forever, they become 

what rock singer Sting calls your "soul cages." Break free. Fly away. Experience what the philosopher Fichte meant when he said, "Being free is nothing. Becoming free is heavenly." 

24. Run your own plays 

Design your own life's game plan. Let the game respond to you rather

than the other way around. Be like Bill Walsh, the former head coach of the San Francisco 49ers. Everybody thought he was a kind of eccentric because of how extensively he planned his plays in advance of each game. Most coaches would wait to see how the game unfolded, then respond with plays that reacted to the other team. Not Bill Walsh. Walsh would pace the sidelines with a big sheet of plays that his team was going to run, no matter what. He wanted the other team to respond to him. 

Walsh won a lot of Super Bowls with his unorthodox proactive approach. But all he did was to act on the crucial difference between creating and reacting. 

You can create your own plans in advance so that your life will respond to you. If you can hold the thought that at all times your life is either a creation or a reaction, you can continually remind yourself to be creatingpage_58 

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and planning. "Creation" and "reaction" have the same letters in them, exactly; they are anagrams. (Perhaps that's why people slip so easily out of one and into the other.) 

Many of us can spend whole days reacting without being aware of it. We wake up reacting to news on the clock radio. Then we react to feelings in our body. Then we start reacting to our spouses or our children. Soon we get in the car and react to traffic, honking the horn and using sign language. Then, at work, we see an e-mail on our computer screen and react to that. We react to stupid customers and insensitive bosses who are intruding on our day. During a break, we react to a waitress at lunch. 

This habit of reacting can go on all day, every day. We become goalies in the hockey game of life, with pucks flying at us incessantly. It's time to play another position. It's time to fly across the ice with the puck on our own stick ready to shoot at another goal. 

Robert Fritz, who has written some of the most profound and useful books on the differences between creating and reacting, says, "When your life itself becomes the subject matter of the creative process, a very different experience of life opens to you—one in which you are involved with life at its very essence." 

Plan your day the way Bill Walsh planned his football games. See the tasks ahead as plays you're going to run. You'll feel involved in your life at its very essence, because you'll be encouraging the world to respond to you. If you don't choose to do that, the life you get won't be an accident. As an old Jewish folk saying puts it, "A person who does not

make a choice makes a choice."page_59 

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25. Find your inner Einstein 

The next time you see a picture of Albert Einstein, realize that that's actually you. See Albert Einstein and say, "there I am." Every human has the capacity for some form of genius. You don't have to be good with math or physics to experience genius level in your thinking. To experience Einstein's creative level of thinking, all you have to do is habitually use your imagination. 

This is a difficult recommendation for adults to follow, though, because adults have become accustomed to using their imaginations for only one thing: worrying. Adults visualize worst-case scenarios all day long. All their energy for visualization is channeled into colorful pictures of what they dread. 

What they don't comprehend is that worry is a misuse of the imagination. The human imagination was designed for better things. People who use their imaginations to create with often achieve things that worriers never dream of achieving, even if the worriers possess much higher IQs. People who habitually access their imaginations are often hailed by their colleagues as "geniuses"—as if "genius" was a genetic characteristic. They would be better understood as people who are practiced at accessing their genius. 

Recognition of the power of this genius in all of us prompted Napoleon to say, "Imagination rules the world." 

As a child, you instinctively used your imagination as it was intended. You daydreamed and made stuff up. You were a daydream believer by day and in your right brain at night you sailed down a river of dreams. page_60 

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If you go back into that state of self-confidence and dream again, you'll be pleasantly surprised at how many innovative and immediate solutions you come up with to your problems. 

Einstein used to say, "Imagination is more important than knowledge." When I first heard he'd said that, I didn't know what he meant. I always thought additional knowledge was the answer to every difficult problem. I thought if I could just learn a few more important things, then I'd be okay. What I didn't realize was that the very thing I needed to learn was not knowledge, but skill. What I needed to learn was the skill of proactively using my imagination. 

And once I'd learned that skill, the first task was to begin imagining the

vision of who I wanted to be. Songwriter Fred Knipe once wrote a song about this. It was for the soundtrack of a video produced for teenagers about how to visualize themselves succeeding at what they wanted to do: 

"That's you / in your wildest dreams / doing the wildest things / no one else can do. If you / just love and keep those dreams / the wildest dreams / you'll make yourself come true." 

To make ourselves come true we need to develop the strength to dream. Dreaming, in its proactive sense, is strong work. It's the design stage of creating the future. It takes confidence and it takes courage. But the greatest thing about active dreaming is not in the eventual reaching of the goal—the greatest thing is what it does to the dreamer. Forget the literal attainment of your dream for now. Focus on just going for it. By simply going for the dream, you make yourself come true. page_61 

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26. Run toward your fear 

The world's best-kept secret is that on the other side of your fear there is something safe and beneficial waiting for you. If you pass through even a thin curtain of fear you will increase the confidence you have in your ability to create your life. 

General George Patton said, "Fear kills more people than death." Death kills us but once, and we usually don't even know it. But fear kills us over and over again, subtly at times and brutally at others. But if we keep trying to avoid our fears, they will chase us down like persistent dogs. The worst thing we can do is close our eyes and pretend they don't exist. 

"Fear and pain," says psychologist Nathaniel Branden, "should be treated as signals not to close our eyes but to open them wider." By closing our eyes we end up in the darkest of comfort zones—buried alive. 

Janis Joplin's biography, which chronicled her death from alcohol and drug abuse, was aptly titled Buried Alive. To Janis, as to so many similarly troubled people, alcohol provided an artificial and tragically temporary antidote to fear. It is no accident that in the old frontier days the nickname for whiskey was "false courage." 

There was a time in my life, not too many years ago, when my greatest fear of all was public speaking. It didn't even help that fear of speaking in front of people was people's number one fear, even greater than the 

fear of death. This fact once caused comedian Jerry Seinfeld to point out that most people would rather be in the coffin than delivering the eulogy.

For me, it ran even deeper than that. As a child I could not give oral book reports. I'd plead with my teachers to let me off the hook. I would offer to do two, evenpage_62 

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three written book reports if I didn't have to do the oral one. Yet as my life went on, I wanted to be a public speaker more than anything. My dream was to teach people everywhere to learn the ideas that lead to self-motivation, the ideas that I had learned. But how could I ever do this if stage fright left me frozen with fear? 

Then one day as I was driving in Phoenix flipping through the radio stations looking for good music, I accidentally happened upon a religious station where a histrionic preacher was yelling, "Run toward your fear! Run right at it!" I hastened to change the station, but it was too late. Deep down I knew that I had just heard something I needed to hear. No matter what station I turned to, all I could hear was that madman's words: "Run toward your fear!" 

The next day I still couldn't get it out of my mind, so I called a friend of mine who was an actress. I asked her to help me get into an acting class she had once told me about. I told her I thought I was ready to overcome my fear of performing in front of people. 

Although I lived in a high state of anxiety the first weeks of that class, there was no other way around my fear. There was no real way to run from it any longer, because the more I ran, the more pervasive it got. I knew I had to turn around and run toward the fear or I would never 

pass through it. 

Emerson once said, "The greater part of courage is having done it before," and that soon became true of my speaking in public. Fear of doing it can only be cured by doing it. And soon my confidence was built by doing it again and again. 

The rush we get after running through the waterfall of fear is the most energizing feeling in the world. Ifpage_63 

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you are ever in an undermotivated mood, find something you fear and do it—and watch what happens. 

27. Create the way you relate 

We can't create our truest selves without creating relationships in the process. Relationships are everywhere. Relationships are everything. "There is no end to relationship," said the Indian spiritual leader Krishnamurti. "There may be the end of a particular relationship, but

relationship can never end. To be is to be related." 

I have trained many corporations with a four-part seminar series. The first three parts are on self-motivation, and the final part is on relationship building. Sometimes CEOs ask me up front, ahead of the training, if I don't have that ratio out of balance. 

"Shouldn't you have more of it be on relationship building?" they ask. "After all, team-building and customer relations are surely more important than self-motivation." 

I stand by my ratio. We can't relate to others if our relationship with ourselves is poor. A commitment to personal motivation comes first. Because who wants to have a relationship with someone who is not motivated in any way? 

When we do get to the fourth part, relationship building, the focus is on creativity. Creativity is the most neglected and yet most useful aspect of relationship building. 

In relationships most of us think with our emotions rather than our minds. But to think with our feelings instead of our minds puts us in the unresourceful state that Colin Wilson describes as being upside-down. page_64 

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When we view relationships as opportunities for creativity, they always get better. When our relationships get better, we are even more motivated. 

My youngest daughter, Margie, was in fourth grade when a very shy girl in her class accidentally put a large black mark on her own nose with an indelible marker. Many of the kids in the class pointed at her and started to laugh. The little girl was finally reduced to tears of embarrassment. 

At some point Margie walked over to the girl to give her some comfort. (Margie's astonished teacher related this story to me.) Impulsively, Margie picked up the marker and marked her own nose, and then handed the marker to another classmate and said, "I like my nose this way. What about you?" 

In a few moments the entire class had black marks on their noses, and the shy girl who was once crying was laughing. At recess, Margie's class all went out on the playground with marked noses, and they were the envy of the school—obviously into something unusual and "cool." This story is interesting to me because of how Margie used her creativity and her mind instead of her emotions to solve a problem. She elevated herself up into her mind, where something clever could be done. If she had used her feelings to think with, she might have expressed anger at the class for laughing at the girl, or sadness and depression.

Any time you take a relationship problem up into the mind, you have unlimited opportunities to get creative. Conversely, when you send a relationship problem down the elevator into the lower half of the heart, you risk staying stuck in the problem forever. 

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This doesn't mean that you shouldn't feel anything. Feel everything! Notice your feelings. Just don't think with them. When there's a relationship problem to be solved, travel up your ladder to the most creative you. You'll soon realize that we create the relationships we have in our lives; they don't just happen. 

"We are each of us angels with only one wing," said the Italian artist Luciano de Crescenzo, "and we can only fly embracing each other." 28. Try interactive listening 

The principle of using interactivity as a creativity-builder is not restricted to computer games or chat rooms. Once we become fully conscious of this principle, we can find ways to become more interactive everywhere. We can even make conversations with our family and friends more interactive than they once were. We all have certain business associates or family members that we think of as we do television sets. As they speak to us, we have a feeling that we already know what they're going to say. This lowers our own consciousness level, and a form of mental laziness sets in. Whereas in the past we might have just passively suffered through other people's monologues, we can now begin introducing more interactivity. In the past we might have punctuated our sleepy listening with meaningless words and phrases, such as "exactly" and "there you go," but we weren't truly listening. But that passive approach shortchanges ourselves and the people we are listening to. 

"When we are listened to," wrote Brenda Ueland, "it creates us, makes us unfold and expand. Ideas actually begin to grow within us and come to life."page_66 

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The more thoughtful our questions get to be, the more interactive the conversations. Look for opportunities for interactivity to motivate yourself to higher levels of experience. 

29. Embrace your willpower 

I can't tell you how many people have told me that they have no willpower. Do you think the same thing? If you think you have no willpower, you are undermining your own success. Everyone has

willpower. To be reading this sentence, you must have willpower. The first step in developing your willpower, therefore, is to accept its existence. You have willpower just as surely as you have life. If someone were to put a large barbell weight on the floor in front of you and ask you to lift it and you knew you could not, you would not say "I have no strength." You'd say, "I'm not strong enough." Not strong "enough" is more truthful language, because it implies that you could be strong enough if you worked at it. It also implies that you do have strength. 

It is the same with willpower. Of course you have willpower. When you accept that little piece of chocolate cake, it is not because you have no willpower. It is only because you choose not to exercise it in that instance. 

The first step toward building willpower is to celebrate the fact that you've got it. You've got willpower, just like that muscle in your arm. It might not be a very strong muscle, but you do have that muscle. The second step is to know that your willpower, like a muscle in your arm, is yours to develop. You are in charge of making it strong or letting it atrophy. It is notpage_67 

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grown by random external circumstances. Willpower is a deliberate volitional process. 

When I left college to join the army, one of the reasons I decided to sign up was because I thought it might help teach me to develop my self-discipline. But somehow I had not been aware of the "self" in self-discipline. I wanted discipline to be given to me by someone else. I found out in boot camp that others do not give willpower and self-discipline. The drill sergeant might have been persuasive and inspiring (or at times terrifying), but he couldn't make me do anything until I decided to do it. Nothing happened until I generated the will to make it happen. 

Make a promise to yourself to be clear and truthful about your own willpower. It is always there. 

30. Perform your little rituals 

See yourself as a shaman or medicine man who needs to dance and sing to get the healing started. 

Make up a ritual that is yours and yours alone—a ritual that will be your own shortcut to self-motivation. 

As you read through these various ways to motivate yourself, you might have noticed that action is often the key. Doing something is what leads to doing something. It's a law of the universe: An object in motion stays

in motion. 

The great basketball player Jack Twyman used to begin each practice session by getting to the court early and taking 200 shots at the basket. It always had to be 200 shots, which he counted out, and it didn't matter if he already felt tuned up after 20 or 30 shots. He had to shoot 200. It was his ritual, and it always got him into a state of self-motivation for the rest of the practice session or game. 

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My friend Fred Knipe, now an Emmy award-winning television writer and comedian, does something he calls "driving for ideas." When he has a major creative project to accomplish, he gets in his car and drives around the desert near Tucson until ideas begin to come to him. His theory is that the act of driving gives the anxious, logical left side of his brain something to do so the right side of his brain can be freed up to suggest ideas. It's like giving your child some toys to play with so you can read the evening e-mail on your computer. 

In his book about songwriting, Write from the Heart, John Stewart writes about composer and arranger Glenn Gould, who had a ritual for finding a new melody or musical idea when he seemed to be stuck and nothing was coming. He'd turn on two or three radios at the same time, all to different stations. He'd sit and compose his own music while listening to music on the three radios. This would short-circuit his conscious mind and free up the creative subconscious. It would overload the left side of his brain so the right could open up and create without judgment. 

My own ritual for jump-starting self-motivation is walking. Many times in my life I have had a problem that seemed too overwhelming to do anything about, and my ritual is to take the problem out for a long, long walk. Sometimes I won't come back for hours. But time and again during the course of my walks something comes out of nowhere—some idea for an action that will quickly solve the problem. 

One of the reasons I think this ritual works for me is that a ritual is action. Starting a ritual is taking an action that leads toward finding the solution. The dancing medicine man is already doing something. Make up little rituals for yourself that will act as self-starters. They will have you in action before youpage_69 

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"feel like" getting into action. Rituals always override your built-in hesitation so that you can get yourself motivated in a predictable,

controllable way. 

If you are not a writer or painter or poet, you might be thinking right now that this does not apply to you. But that's what I would call the creative fallacy. In fact, your entire life is yours to create. There are no "creative" professions that stand apart from others, like an exclusive club. 

Martin Luther King Jr. used to say, "Be an artist at whatever you do. Even if you are a street sweeper, be the Michelangelo of street sweepers!" 

31. Find a place to come from 

Most people think they'll feel good once they reach some goal. They think happiness is out there somewhere, perhaps not even too far away, but out there all the same. 

The problem with putting off feeling good about yourself until you hit a certain goal is that it may never happen. And you know all the time you're striving for it that it may never happen. So, by linking your happiness to something you don't have yet, you're denying your power to create happiness for yourself. 

A lot of people use personal unhappiness as a tool, as proof of their own sincerity and compassion. Yet, as Barry Kaufman points out eloquently in To Love Is to Be Happy With, being unhappy is not necessary. You can be happy and also be sincere. You can be happy and also be compassionate. In fact, loving someone while you are unhappy does not show up like love at all. 

"Love," says the great American spiritual teacher, Emmet Fox, "acts the part." 

Songwriter Fred Knipe talked to me recently about how we human beings have learned to use and abuse 

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unhappiness—he said he had made a list for me of the secret reasons why people think they should feel bad. 

"If I feel bad, then that proves I am a good person," he said. "Or, if I feel bad, I am responsible. If I feel bad, I'm not hurting anybody. If I feel bad, it means that I care. Maybe if I feel bad, it proves I'm being realistic and aware. If I feel bad, it means I'm working on something." 

That list gives us powerful motivation to be unhappy. But as Werner Erhard (personal transformation pioneer) has always taught in his well-known est seminars, happiness is a place to come from, not to try to go to. 

I once saw Larry King interviewing Werner Erhard by satellite from Russia, where Erhard was living and working. Erhard had mentioned

that he might be moving back to the United States soon, and Larry King asked him if coming home would make him happy. 

Erhard paused uncomfortably, because in his view of life nothing makes us happy. He finally said, "Larry, I am already happy. That wouldn't make me happy, because I come from happiness to whatever I do." Your happiness is your birthright. It shouldn't depend on your achieving something. Start by claiming it and using it to make your self-motivation fun all the way and not just fun at the end. 

32. Be your own disciple 

So, why do I claim we have no willpower? Is it a misguided desire to protect myself? Is there a secret payoff in saying I have no willpower? Maybe if I absolutely deny the existence of willpower, I am no longer responsible for developing it. It's out of my life! What a relief! But, here's the final tragedy: The development and use of willpower is the most direct access to happiness 

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and motivation that I'll ever have. In short, by denying its existence, I'm shutting my spirit down. 

Many people think of willpower and self-discipline as something akin to self-punishment. By giving it that negative connotation, they never get enthused about developing it. But author William Bennett gives us a different way to think of it. Self-discipline, he notes in The Book of Virtues, comes from the word "disciple." When you are self-disciplined, you have simply decided—in matters of the will—to become your own disciple. 

Once you make that decision, your life's adventure gets more interesting. You start to see yourself as a stronger person. You gain self-respect. 

American philosopher Ralph Waldo Emerson used to talk about the Sandwich Island warriors who believed that when they killed an enemy tribesman, the courage of that dead enemy passed into the warrior's living body. Emerson said that the same thing happens to us when we say no to a temptation. The power of that dead temptation passes into us. It strengthens our will. 

When we resist a small temptation, we take on a small power. When we resist a huge temptation, we take on huge power. 

William James recommended that we do at least two things every day that we don't want to do—for the very reason that we don't want to do them—just to keep will-power alive. By doing this, we maintain our awareness of our own will. 

33. Turn into a word processor

If you associate the word "willpower" with negative things, such as harsh self-denial and punishment, you will 

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weaken your resolve to build it. To increase your resolve, it's often useful to think of new word associations. 

To weight lifters, failure is success. Unless they lift a weight to the point of "failure," their muscles aren't growing. So they have programmed themselves, through repetition, to use the word "failure" in a positive sense. 

They also call what we would call "pain" something positive: "the burn." Getting to "the burn" is the goal! You'll hear bodybuilders call out to each other: "Roast 'em!" By consciously using motivated language, they acquire access to inner power through the use of the human will. 

Zen philosopher and scholar Alan Watts also used to hate the word "discipline" because it had so many negative connotations. Yet he knew that the key to enjoying any activity was in the discipline. So he would substitute the word "skill" for "discipline" and when he did that he was able to develop his own self-discipline. 

Language leads to power, so be conscious of the creative potential of the language you use, and guide it in the direction of more personal power. 

34. Program your biocomputer 

If you're a regular consumer of the major news programs, you belong to a very persuasive and hypnotic cult. You need to be de-"programmed." Start by altering how you listen to electronic radio gossip, the news, and shock and schlock TV shows. Program out all the negative, cynical, and skeptical thoughts that you now allow to flow into your mind unchecked 

when you hear the news. 

"Headless Woman Found in Topless Bar!" 

That was an actual headline in a daily New York City newspaper. I used to work for a city newspaper,page_73 

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and I remember how hard the editors in the newsroom would search for the most shocking stories they could find. 

The news is not the news. It is the bad news. It is deliberate shock. The more you accept it as the news, the more you believe that "that's the way it is," and the more fearful and cynical you will become. If we realized exactly how much vulgar, pessimistic, and manipulative

negativity was deliberately packed into every daily newspaper and most television shows and Hollywood movies, we would resist the temptation to flood our brains with their garbage. Most of us are more particular about what we put in our automobile's gas tank than we are about what we put in our own brain every night. We passively feed ourselves with stories about serial killers and violent crime without any conscious awareness of the choice we're making. 

How do we change it? By worrying about it? No. Rather than fretting about crime and apathy and whatever you wish would change in the world, it's often very motivational to heed the words of Gandhi, who said, "You must be the change you wish to see." 

San Francisco writer and musician Gary Lachman wrote a captivating essay called "World Rejection and Criminal Romantics" in which he observed, "It's the Ted Bundys that get television coverage, not the thousands of self-actualizers who work away at self-transformation quietly and anonymously. And it's their influence, not that of the Ted Bundys, that will shape the face of the coming century." Often we don't have an opportunity to skip the media reports of crime and scandal, so it's important that we listen in a way that always programs out the effect. We are pretty good at doing this when we pass thepage_74 

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tabloids in the grocery store checkout line. We smile at them even before reading that aliens are living in the White House. We need to take that same attitude toward what passes as "serious" media. Once you've gotten good at factoring out the negative aspects of the media today, take it a step further: Make your own news. Be your own breaking story. Don't look to the media to tell you what's happening in your life. Be what's happening. 

35. Open your present 

Practice being awake in the present moment. Make the most of your awareness of this hour. Don't live in the past (unless you want guilt) or worry about the future (unless you want fear), but stay focused on today (in case you want happiness). 

"Until you can put your attention where you want it," said Emmet Fox, "you have not become master of yourself. You will never be happy until you can determine what you are going to think about for the next hour." There is a time for dreaming, planning, and creative goal setting. But once you are complete with that, learn to live in the here and now. See your whole life as being contained in this very hour. Let the microcosm become the macrocosm. Live the words of the poet William Blake and

his description of enlightenment: 

"To see a world in a grain of sand 

and heaven in a wild flower 

hold infinity in the palm of your hand 

and eternity in an hour." 

Sir Walter Scott said he would trade whole years filled with mindless conformity for "one hour of lifepage_75 

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crowded to the full with glorious action, and filled with noble risks." It's amazing what can be done by people who learn to relax, pay attention, and focus, appreciating the present hour and all the opportunity it contains. 

It is said that in America we try to cultivate an appreciation of art, while the Japanese cultivate the art of appreciation. You, too, can cultivate the art of appreciation. Appreciate this hour. This hour, right now, is pure opportunity. 

The great French philosopher Voltaire was on his deathbed when someone asked him, "If you had 24 more hours to live, how would you live them?" Voltaire said, "One at a time." 

36. Be a good detective 

In your professional life, whatever it is, always be curious. When you meet with someone, think of yourself as a bumbling but friendly private detective. Ask questions. Then ask follow-up questions. And then let the answers make you even more curious. Let the answers suggest even more questions. This will motivate you to higher levels of consciousness and interest. 

When you prepare a meeting with someone, prepare your questions. Cultivate your curiosity. Don't ever be at a loss for questions to ask. Most of us do the opposite. We prepare our answers. We rehearse what we are going to say. We polish our presentation, and strengthen it, not realizing that our host would much rather talk than listen to us. If you are in business, you know that when prospective customers contract for long-term services, they want a company that's truly interested in them, that understands them, that will be a good consultant to them. Topage_76 

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show a prospect that you are genuinely interested, you must be the person who asks the most thoughtful questions. To convince a company that you understand it, you will ask the best follow-up questions—based

on its answers. To convince a company that you will be a good consultant to them over the course of the contract, you will have out-learned your competitors by the inventiveness and quantity of your questions. Your curiosity will get you the business. But you can't just rely on impulsive, on-the-spot questioning. Being prepared is the secret. Preparing your questions is even more important than preparing the presentation of your services. 

Indiana's former basketball coach Bobby Knight always said, "The will to win is not as important as the will to prepare to win." This is not only useful in business. If you are about to have an important conversation with your spouse or teenager, it is very useful to prepare your curiosity rather than your presentation. 

When you prepare your curiosity, you always seem to have one more question to ask before you leave, just like Lt. Columbo from the old TV show now showing in reruns on cable. As the character played by Peter Falk, Columbo disarmed his subjects by asking so many seemingly impromptu questions. Like a disorganized but innocently charming child, he would ask about the tiniest things. As he prepared to leave, he always paused at the door, as if absent-mindedly remembering something he forgot to ask. "Excuse me sir," he would say, apologetically. "Would it inconvenience you if I asked you one more question?" 

Great relationship-builders ultimately learn that the sale most often goes to the most interested party and the quantity and quality of your questions will measure your level of interest. You might be thinking that thispage_77 

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doesn't apply so much to you because you're not in business, or you don't sell for a living. But heed the words of Robert Louis Stevenson: "Everybody lives by selling something." 

In Follow the Yellow Brick Road, Richard Saul Wurman writes about physicist Isidor Isaac Rabi, who won a Nobel Prize for inventing a technique that permitted scientists to probe the structure of atoms and molecules in the 1930s. Rabi attributed his success in physics to the way his mother used to greet him when he came home from school each day: "Did you ask any good questions today, Isaac?" 

By asking questions in your relationships, you are already creating the relationship, and you are already self-motivated. You don't have to wait for the other person to make it happen. 

37. Make a relation-shift 

Motivate yourself by giving someone else the ideas necessary for

self-motivation. You can have any experience you want in life simply by giving that experience away to someone else. John Lennon called it "instant karma." 

In most of our relationships we stay focused on ourselves. We're fascinated by how we're "coming off." We're constantly monitoring what others must now be thinking of us. We live as if mirrors surround us. 

Norman Vincent Peale used to observe that shy people were the greatest egomaniacs on earth, because they were so focused on themselves. You can see that when you observe the body language of a shy person. The looking down and turning in. The curling-up with self-consciousness—as if surrounded by mirrors. 

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When we shift our focus to the other person in the relationship, something paradoxically powerful happens. By forgetting ourselves we start to grow. I have developed an entire seminar around this one shift. It is called "Relation-Shift." 

Spencer Johnson, author of The One-Minute Sales Person, calls it "the wonderful paradox: I have more fun, and enjoy more financial success, when I stop trying to get what I want and start helping other people get what they want." 

If you want to be motivated, shift your inspiration to someone else. Point out the strengths of the other individual to him or her. Offer encouragement and support. Offer guidance in his or her own self-motivation. Watch what it does for you. 

38. Learn to come from behind 

Progress toward your goals is never going to be a straight line. It will always be a bumpy line. You'll go up and then come down a little. Two steps forward and one step back. 

There's a good rhythm in that. It is like a dance. There's no rhythm in a straight line upward. 

However, people get discouraged when they slide a step back after two steps forward. They think they are failing, and that they've lost it. But they have not. They're simply in step with the natural rhythm of progress. Once you understand this rhythm, you can work with it instead of against it. You can plan the step back. 

In The Power of Optimism, Alan Loy McGinnis identifies the characteristics of tough-minded optimists, and one of the most important is that optimists always plan for renewal. They know in advance that they are goingpage_79

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to run out of energy. "In physics," says McGinnis, "the law of entropy says that all systems, left unattended, will run down. Unless new energy is pumped in, the organism will disintegrate." 

Pessimists don't want to plan for renewal, because they don't think there should have to be any. Pessimists are all-or-nothing thinkers. They're always offended when the world is not perfect. They think taking a step backward means something negative about the whole project. "If this were a good marriage, we wouldn't have to rekindle the romance," a pessimist would say, dismissing the idea of taking a second honeymoon. But an optimist knows that there will be ups and downs. And an optimist isn't scared or discouraged by the downs. In fact, an optimist plans for the downs, and prepares creative ways to deal with them. You can schedule your own comebacks. You can look ahead on your calendar and block out time to refresh and renew and recover. Even if you feel very "up" right now, it's smart to plan for renewal. Schedule your own comeback while you're on top. Build in big periods of time to get away—even to get away from what you love. 

If you catch yourself thinking that you are too old to do something you want to do, recognize that you are now listening to the pessimistic voice inside of you. 

It is not the voice of truth. 

You can talk back. You can remind the voice of all the people in life who have started their lives over again at any age they wanted to. John Housman, the Emmy award-winning actor in The Paper Chase, started acting professionally when he was in his 70s. 

I had a friend named Art Hill, who spent most of his life in advertising. In his heart, however, he always wanted to be a writer. So in his late 50s, he wrote two books that got published by a small publishing house inpage_80 

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Michigan. Then, when he was 60 years old, Hill had his first national release with I Don't Care if I Never Come Back, a book about baseball published by Simon and Schuster. The book was a popular and critical success, and his dedication page is something I treasure above any possession I own: 

"To Steve Chandler—who cared about writing, cared about me, and one day said, 'You should write a book about baseball.' " 

Nobody cares how old you are but you. People only care about what you can do, and you can do anything you want, at any age.

Dr. Monte Buchsbaum of the Mount Sinai School of Medicine in New York has been one of many scientists conducting research into the effects of aging on the brain. He is finding that it isn't aging that causes a brain to become less sharp, it's simply lack of use. 

"The good news is that there isn't much difference between a 25-year-old brain and a 75-year-old brain," said Buchsbaum, who used his positron emission tomography laboratory to scan the brains of more than 50 normal volunteers who ranged in age from 20 to 87. The memory loss and mental passivity that we used to believe was caused by aging has now been proven to be caused by simple lack of use. The brain is like the muscle in your arm: When you use it, it gets strong and quick. When you don't, it grows weak and slow. Research at the UCLA Brain Research Institute shows that the circuitry of the brain—the dendrites that branch between cells—grows with mental activity. 

"Anything that's intellectually challenging," said Arnold Scheibel, head of the Institute, "can probably serve as a kind of stimulus for dendritic growth, which means it adds to the computational reserves in the brain." page_81 

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Translation: You can make yourself smarter. 

"Whoever told you that you cannot increase your intelligence?" asks Dr. Robert Jarvik, inventor of the artificial heart. "Whoever taught you not to try? They didn't know. Flex your mind. Develop it. Use it. It will enrich you and bring you the love of life that thrives on truth and understanding." 

Research shows that mathematicians live longer than people in any other profession do, and we never used to know why. Now, in further studies done at UCLA, there has been a direct connection established between dendrite growth and longevity. Mental activity keeps you alive. Lose your mental challenges, and life itself fades away. Don't listen to the voice inside that talks about your age, or your IQ, or your life history, or anything it can slow you down with. Don't be seduced. You can start a highly motivated life right now by increasing the challenges you give your brain. 

39. Come to your own rescue 

After a seminar I gave in Vancouver, Canada, Don Beach, the sales manager of Benndorf Verster, one of that city's top businesses, sent me a tape of a song that he wanted me to hear. 

He said it reminded him of what I had been teaching his team about self-esteem. The song was a live performance by the old folk-singing duo, Sonny Terry and Brownie McGee. The song is called "Love, Truth

and Confidence." It's about how we foolishly chase after love and try to discover the ultimate truth, while ignoring something much more vital to our happiness: confidence.page_82 

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The chorus of the song goes like this: "Love and truth / you can find / any place, anywhere, any time / but you can just say 'so long' / once confidence is gone / nothing matters anymore." 

I never knew the true power of self-confidence until I began working with Dr. Nathaniel Branden and his wife Devers Branden. Both are authors and psychotherapists with the Branden Institute for Self-Esteem, and they have provided me with the most powerful insights I've ever received into how I operate as a human being. Dr. Branden's book, The Six Pillars of Self-Esteem, is unlike any other psychology book on the market, because in addition to its eloquently written philosophy on how to build inner strength, it also contains a full year's worth of practical, powerful, user-friendly exercises to raise your own consciousness and self-esteem. His sentence-completion exercises are so effective and exciting that if you do them, I can say without a trace of exaggeration, you can get tens of thousands of dollars worth of personal growth therapy for the price of a single book. Before you assume that Branden's notion of self-esteem is the same as that being bandied about by New-Age educators, you must read his work and listen to his tapes. Most people today think others can bestow self-esteem on us. Such misguided thinking leads to phenomena such as classes without grades and work without standards for excellence. Perhaps you have heard about that Little League group in Pennsylvania that wanted to eliminate keeping score from baseball games because of the damage that losing does to children's self-esteem. 

When we confuse pampering and coddling with instilling self-esteem, we really encourage the upbringing of young, sensitive children who have no inner strengthpage_83 

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whatsoever. When it comes time for such overpraised, underachieving kids to find success in the competitive global marketplace, they will be confused, fearful, and ineffective. 

The concepts taught by Nathaniel and Devers Branden are intellectually ruthless and unsentimental. Some of the best ideas go all the way back to Branden's years working with the great novelist and objectivist philosopher Ayn Rand.

The Brandens have taught me how to objectively explore the weaknesses in my own thinking and to challenge the self-deception that was undermining my effectiveness in life. 

"To trust one's mind and to know that one is worthy of happiness is the essence of self-esteem," writes Dr. Branden. "The value of self-esteem lies not merely in the fact that it allows us to feel better, but that it allows us to live better—to respond to challenges and opportunities more resourcefully and appropriately." 

The two ideas contained in the Brandens' work that have most helped me are: 1) "You can't leave a place you've never been"; and 2) "No one is coming." 

I used to believe that I could run from all my frightening thoughts and beliefs about myself. But all that ever did was create deeper internal fears and conflicts. What I really needed was to get all my fears into the sunshine and demystify them. Once I systematically began to do that, I was able to dismantle those fears, as a bomb squad dismantles a bomb. Acceptance and full consciousness of those fears—and the self-sabotaging behavior they led to—was "the place I had never been." Once I was in that place, I could leave. 

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The notion that "no one is coming" was somehow terrifying to accept. The idea that no one was going to rescue me from my circumstances is an idea that I might never have accepted. That idea sounded too much 

like the final abandonment. It contradicted all my childhood self-programming. (Many of us, even as grown-ups, devise very elaborate and subtle variations on the "I want my mommy" theme.) The Brandens showed me that I could be much happier and more effective if I valued independence and self-responsibility above dependency on someone else. 

When you accept the idea that "no one is coming" it is actually a very powerful moment, because it means that you are enough. No one needs to come. You can handle your problems yourself. You are, in a larger sense, appropriate to life. You can grow and get strong and generate your own happiness. 

And paradoxically, from that position of independence, truly great relationships can be built, because they aren't based on dependency and fear. They are based on mutual independence and love. Once, in a group therapy session, a client of Dr. Branden's challenged him on his principle that "no one is coming." "But Nathaniel," the client said, "it's not true. You came!" 

"Correct," admitted Dr. Branden, "but I came to say that no one is

coming." 

40. Find your soul purpose 

How do you know what your true life is? Or what your soul's purpose is? How do you know how to live this purpose? The answers to these questions are yours for the taking, but you must seize the answers and 

not wait to be given them. No one will give you the answers. page_85 

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One good clue as to whether you are living your true life is how much you fear death. Do you fear death a lot, just a little, or not at all? "When you say you fear death," wrote David Viscott, "you are really saying that you fear you have not lived your true life. This fear cloaks the world in silent suffering." 

When mythologist Joseph Campbell recommended that we "follow our bliss," many people misunderstood him. They thought he meant to become a pleasure-seeker, a selfish hedonist from the "me generation." Instead, he meant that in order to find out what your true life could be, you should look for clues in whatever makes you happy. What gets you excited? In the answer to that question, you'll discover where you can be of most service. You can't live your true life if you're not serving people, and you can't serve people very well if you are not excited about what you're doing. 

What makes you happy? (I know I already asked, but the fear that "cloaks the world in silent suffering" comes from not asking that question enough times.) 

In my own professional life I have finally found that teaching makes me happy, writing makes me happy, and performing makes me happy. It took me many years of unhappiness to finally reach the point of despair necessary to ask the question: What makes me happy? I was the creative director for an ad agency and I was making a good deal of money producing commercials, meeting with clients, and designing marketing strategies. I could have done this type of work forever, but my horrible fear of death was my clue that I was not living my true life.page_86 

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"People living deeply," wrote Anaïs Nin, "have no fear of death." I was not living deeply. And it took me a long time to get clear answers to my question: What makes me happy? But any question we ask ourselves often enough will eventually yield the right answer. The problem is, we quit asking.

Fortunately for me, in this rare instance of persistence in the face of extreme discomfort, I didn't quit asking. The answer came to me in the form of a memory—so colorful it was almost like a movie scene. I was driving at night in my car 10 years earlier, and I was as happy as I had ever been. In fact, I was driving around aimlessly so that I could keep my feeling of happiness preserved and contained within that car—I didn't want anything to interrupt it. It was so profound that it lasted for hours. 

The occasion had been a speech I had just given. The subject of it was my recovery from an addiction, and the night that I spoke I was running such a high fever, and I had such a fear of speaking in public that I tried to call the talk off. My hosts wouldn't hear of it. 

Somehow I made it to the podium and, probably because my fever and flu were so intense, I spoke freely, without caution or 

self-consciousness. The more I spoke about freedom from addiction, the more excited I got. My creativity just soared. I remember the audience laughing as I spoke. I remember them jumping to their feet and cheering when I was finished. It was the most remarkable night of my life. Somehow I had reached people in a way I'd never reached people before, and their own expressions of joy lifted me higher than I had ever been. 

It was that memory of that moonlit night, driving in my car, that came back to me 10 years later after I'dpage_87 

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spent weeks repeating to myself the question, "What makes me happy?" Now I had the picture, but I had no idea how to act on it. But at least I knew what my true life was, and I knew that I wasn't living it. Then one day one of my major advertising clients asked me to hire a motivational speaker for a big breakfast meeting they were having for their sales staff. I didn't know of anyone in Arizona who was any good—the only motivational speakers I was familiar with were the national ones whose tapes I'd listened to so often in my car, people such as Wayne Dyer, Tom Peters, Anthony Robbins, Alan Watts, and Nathaniel Branden. But Alan Watts was dead—and the rest were probably far too expensive for our little breakfast. 

So I called Kirk Nelson, a friend of mine who was sales manager at KTAR in Phoenix, and asked his advice. "The only person in Arizona worth hiring is Dennis Deaton," he said. "He speaks all over the country, and he's usually booked, but if you can get him, do, because he's great." 

I finally reached Deaton in Utah, where he was giving seminars on time

management. He agreed to come back to Phoenix in time for our breakfast and give a 45-minute motivational talk. 

Kirk Nelson was right. Deaton was impressive. He held the audience spellbound as he told stories that illustrated his ideas about the power that people have over their thoughts, and the mastery that they can achieve over their thinking. When he finished speaking and came back to the table where we had been sitting, I shook his hand and thanked him, and I found myself making a silent vow that someday soon I would be working with this man. 

It wasn't long after that that he and I were indeed working together. It was at a company called Qumapage_88 

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Learning, Deaton's corporate training facility based in Phoenix, Arizona. Although I began with Quma as its marketing director —creating advertisements, video scripts, and direct-mail pieces—I soon worked my way up to the position of seminar presenter. My first big thrill came when Deaton and I were both invited to speak at a national convention of carpet-cleaning companies. It was the first time I had ever shared the stage with him, and I was to go on first. He was in the audience when I spoke, and I have to admit I had worked harder than I'd ever worked in my life in preparation for this event. The participants had heard Deaton before at previous conventions and loved him, but they'd never heard me. After my presentation was over, they clapped enthusiastically and as Deaton passed me on his way to the stage he was beaming with pride as he shook my hand. (Unlike myself, Dennis Deaton has very little professional jealousy of other speakers. He was happy for my success. I have to admit that my favorite moment occurred when, after he was introduced, someone in the audience teasingly shouted out, "Dennis who?") 

Many people get confused and believe that living their true life means getting lucky and finding a suitable job with an appreciative boss somewhere. What I have come to realize is that you can live your true life anywhere, in any job, with any boss. 

First find out what makes you happy, and then start doing it. If writing makes you happy, and you're not writing for a living, start up a company newsletter or your own Web site. When I first realized that speaking and teaching made me happy, I started a free weekly workshop. I didn't wait until something was offered to me. page_89 

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Whatever goal you want to reach, you can reach it 10 times faster if you are happy. In my sales training and consulting, I notice that happy salespeople sell at least twice as much as unhappy salespeople. Most people think that the successful salespeople are happy because they are selling more and making more money. Not true. They are selling more and making more money because they are happy. 

As J.D. Salinger's character Seymour says in Fanny and Zooey, "This happiness is strong stuff!" Happiness is the strongest stuff in the world. It is more energizing than a cup of hot espresso on a cold morning. It is more mind-expanding than a dose of acid. It is more intoxicating than a glass of champagne under the stars. 

If you refuse to cultivate happiness in yourself, you will not be of extraordinary service to others, and you will not have the energy to create who you want to be. There is no goal better than this one: to know as you lie on your deathbed that you lived your true life because you did what made you happy. 

41. Get up on the right side 

Since I was a child, I've always been intrigued with the idea that you could have a great day just by getting up on the right side of the bed. Later in life, during my years as a largely unsuccessful songwriter, one of the few successes I had was with a country rock song that I co-wrote with Fred Knipe and Duncan Stitt. It was called "The Right Side of the Wrong Bed." 

Today my fascination is not so much with the right side of the bed as it is with the right side of the head—or to be more precise, the right side of the brain. 

In the 1930s, brain surgeons discovered the different functions of the two halves of the brain while working 

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with epileptics. In 1950, Roger W. Sperry of the University of Chicago (and later of Cal Tech) made the greatest breakthroughs in discovering that dreams, energy, and creative insight come from the right side of the brain, while linear, logical, short-term, and shortsighted thinking come from the left. 

The best explanation of how "whole-brain" thinking surpasses left-brain thinking or right-brain thinking is in a book written by British philosopher Colin Wilson called Frankenstein's Castle. Wilson reveals that we have more control over drawing vital energy and creative ideas from the "right brain" than we ever realized. And what stimulates the right brain the most is a high sense of purpose. 

If you had to carry a heavy sack of sand across town, your left brain

might get upset and tell you that you were doing something boring and tedious. However, if your child were injured badly and she weighed the same as the huge bag of sand, you'd carry her the same distance to the 

hospital with a surprising surge of vital energy (sent from the right brain). That's what purpose does to the brain. Self-motivation gets more and more exciting as the left brain gets better and better at telling the right brain what to do. 

42. Let your whole brain play 

Suicide rates go down during times of war because many people begin to feel useful and challenged enough times during the day. This encourages them to us both sides of the brain harmonically. In less eventful times, people tend to slip into using just one side of the brain and get trapped into feeling useless. 

Most people unconsciously wait for an external crisis, such as a threatened bankruptcy or an attack on the 

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street or the burning down of their home or an unwanted divorce, or a war, to kick in their whole-brain thinking. 

But that passive misuse of the brain leads to a life of reaction rather than creation. When Oliver Wendell Holmes said "most people go to their graves with their music still in them," he just as easily could have said that most people live in their left brain only. When Thoreau said "most men lead lives of quiet desperation," he was describing what life is like if you stay trapped in left, linear, short-sighted thinking. But the irony is that the left brain has gotten an unfairly negative reputation, simply because people stay trapped there. When people learn that the left brain is there to connect with the right, then it takes on new power and function. When people stay trapped in linear, flat, and logical left-brain thinking and never activate the creative right side of the brain, they lose their love of life. The right brain comes alive during dreaming at night while the left brain sleeps. But it is possible (as artists, poets, and saints can attest) to have the same two-sided interplay that we had as children, while we are awake. We simply have to fire it up by using the left brain to call on the right. This is what happens when we make love, play games, write poetry, hold a baby, or face a threatening crisis: The left brain commands the right brain to come alive and get involved. That is when you get whole brain thinking, or what psychologist Abraham Maslow called "peak" experiences. The three best ways to activate whole-brain thinking are through 1) goal-visualization, 2) joyful work, and 3) revitalizing play. Rather than wait for external crises to appear, create internal challenge games of

your own—goals and purposes—that lead you in growth toward the motivated person you want to become. 

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The real excitement in studies of the power of the right brain lies in its suggestion of a neurological basis for personal transformation. It's not just motivational puff or secular evangelism to say that we possess unlimited creative energy, and we can use it to create the lives we want. "In fact," writes Colin Wilson, "we can learn to live on a far, far higher level of power. And that is what the left brain was intended for. Its farsightedness gives it the ability to summon power. Yet it hardly makes use of this ability. It could be compared to a man who possesses a magic machine that will create gold coins so that he could, if he wanted, pay off the national debt and abolish poverty. But he is so lazy and stupid that he never bothers to make more than a couple of coins every day—just enough to see him through until the evening...or perhaps he is not lazy: only afraid of emptying the machine. If so, the fear is unnecessary. It is magical, and cannot be emptied." 

Most people regard their right brain with a sense of wonder. They think inspiring thoughts "came to them" out of the blue. "Last night I had the strangest dream!" they will say, not knowing how much control they really have over that magical machine. 

43. Get your stars out 

Terry Hill is a writer who has lived all over the world and has been a friend of mine since we met each other in the sixth grade in Birmingham, Michigan. His short story, "Cafes Are for Handicapping," features an intriguing character named Joe Warner who liked to tell stories about horse racing.page_93 

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Joe Warner told the story of being in the press box at Belmont when Secretariat put away the Triple Crown by 31 lengths. 

"And I looked beside me when he was coming down the stretch at all these hardened, cigar-chomping New York newspapermen and they all had tears running down their cheeks like little babies. 'Course I couldn't see too clear myself for the tears in my eyes. I was 23 at the time. And it was the first Triple Crown in my lifetime. Imagine that." That story brought me even closer to a question I've been asking all my life. Why do we cry when we see huge accomplishments? Why do we cry at weddings? Why do I cry when the blind girl jumps with her horse in the movie Wild Hearts Can't Be Broken? Or when the Titans win the

game in Denzel Washington's Remember the Titans? Why did those sportswriters cry to see that horse win by 31 lengths? 

This is my theory: We weep for the winner inside of all of us. In these poignant moments, we cry because we know for a fact that there is something in us that could be every bit as great as what we are watching. We are, for that moment, the untapped greatness we are seeing. But we get tears in our eyes, because we know the greatness isn't being realized. We could have been like that, but we aren't. Terry Hill also gives public talks on creativity. His own work in advertising and public relations throughout the years has won countless awards and, as one might expect, he presents some learned and sophisticated formulae for "creating." But he finishes all his talks by saying it is really a simple thing to be creative—all you do is "get your stars out." That's how you tap into the untapped you. 

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His reference is to Seymour: An Introduction by J.D. Salinger. Seymour is writing a letter to his brother Buddy, who has chosen to become a professional writer. Seymour tells his brother that writing has always been more than a profession, that it has been more like Buddy's religion. He says that Buddy will be asked two very profound questions when he dies about the writing he was doing: 1) "Were most of your stars out?"; and 2) "Were you busy writing your heart out?" 

Terry Hill's advice to his audiences on the subject of creativity is to make sure you "get your stars out." This is another way of saying let the stars that are in you shine freely. Don't force them out. Just let them shine. 

Although Hill's audiences are usually advertising people and writers, his recommendations apply to all of us. Our lives are ours to create. Do we want to create them in a lackluster way or do we want to be inspiring? When we write our plans and dreams, we need to write our hearts out. In shooting for the stars, it's time to get a bit wild. Wild hearts can't be broken. 

44. Just make everything up 

Sometimes in my seminars I will ask the people in the audience to raise their hands if they think of themselves as "creative." I've never had more than a fourth of the audience raise their hands. 

I then ask the people how many of them were able to make things up when they were younger—make up names for their dolls, make up a game to play, make up a story for their parents when the truth looked less promising. 

All hands go up.

So, what's the difference? You made stuff up as a child, but you're not a creative adult? The difference ispage_95 

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that we have charged the word "creative" with meaning something truly extraordinary. Picasso was creative. Meryl Streep is creative. Wyclef Jean is creative. But me? 

So one of the ways to get started creating goals and action plans is to just "make them up," like you did as a kid. Think of creating in simpler terms. Think of it as something all humans do very easily. French psychologist Emile Coue said, "Always think of what you have to do as easy and it will be." 

45. Put on your game face 

I used to hate to study for tests in high school. Nothing could have been more boring. But one day Terry Hill and I decided to make a game of it. We decided to challenge each other by making up mock tests for each other. The only rules were that we had to ask 30 questions, and the answers had to appear in the text that we were going to be tested on in the classroom the next day. 

Because we were both competitive and loved games, we worked very hard to come up with the most ridiculously difficult questions we could devise. "What was Magellan's middle name?" "How many of Custer's children were daughters?" "What is the 23rd word in the Gettysburg Address?" We also tried to anticipate the other's toughest questions and learn the obscure answers. 

On the morning of the real test we presented each other with our own tests, always twice as hard as the real test. As we each took each other's test there was much happy yelling and laughter. But by the time we took the real test in school, we were more than ready. In fact, we often looked across the classroom at each other during the real test and rolled our eyes with disdain at the simplicity and stupidity of the real exam. page_96 

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By changing our study into a challenging game, we had taken the "work" out of the task and replaced it with play. Did we work as hard? Harder! But by transforming work into play, we increased our energy and our sense of creativity. 

Most people who play a lot of golf or tennis work much harder at their games than they do at work. All people work harder at play than they do at work, because there's no resistance. Golfers are working harder on the golf course than they are at their professions. They don't always

know this (although their spouses usually do) because it doesn't feel like work—it feels like fun. They bring more energy, innovation, and zest to what they're doing out on the course because it's a game. They also bring an ongoing commitment to increasing their skills. Everyone is interested in getting better at the games they play. 

As for the effect of games on energy, consider a bunch of guys playing poker all night. Because poker is a game, people can play it all night until the sun comes up. When they finally come home to sleep, you might be tempted to ask them, "How did you manage to stay up all night? Were you drinking coffee and cokes?" No, they confess, they were drinking beer. "But shouldn't beer slow you down and make you tired?" Not if you are playing a game! In fact, you'll also learn that they were probably smoking cigars and eating junk snacks as well. Not generally known as stimulants. What was stimulating was the game. The joy of competition. 

Playwright Noel Coward once said, "Work is more fun than fun." I included that quote in a seminar guidebook for a sales group a year ago and one of the participants in the back of the room raised his hand and said, "Yeah, Steve, who is this Noel Coward guy? I figure with page_97 

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a quote like that he's either a porn star or a professional golfer." That line got a great laugh at my expense, but it also revealed a truth (which almost all humor does). People believe that the fun jobs are always somewhere else. "If only I could get a job like that!" "If only I had been a pro golfer." But the truth is that fulfilling and fun work can be found in anything. The more we consciously introduce game-playing elements (personal bests listed, goals, time limits, competition with self or others, record-keeping, etc.) the more fun the activity becomes. I recently worked on a project with a young man in Phoenix who was selling three times as much office equipment as the average salesperson on his team. He said he didn't understand his co-workers who got depressed easily, took rejection hard, and struggled with putting their deals together. 

"I don't take this that seriously," he smiled. "I love all my sales challenges. The tougher the prospect is, the more fun I have selling. There is absolutely nothing personal or depressing in any of this for me. When I meet a new sales prospect, it's a chess game." 

Whatever it is you have to do, whether it's a major project at work, or a huge cleaning job at home, turning it into a game will always bring you higher levels of energy and motivation. 

46. Discover active relaxation

There is a huge difference between active relaxation and passive relaxation. When we play video games, play computer games, play cards, work in the garden, walk the dog, go into a chat room, or play chess, we are interacting with the unexpected, and our minds are responding. Allpage_98 

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of these activities increase personal creativity and intellectual motivation. They are all active pursuits. 

Active relaxation refreshes and restores the mind. It keeps it flexible and toned for thinking. Great thinkers have known this secret for a long time. Winston Churchill used to paint to relax. Albert Einstein played the violin. They could relax one part of the brain while stimulating another. When they returned to workday pursuits they were fresher and sharper than ever. 

Most of us try to deaden the mind in order to relax. We rent mindless videos, read pulp fiction, drink, smoke, and eat until we're foggy and bloated. The problem with this form of relaxation is that it dulls our spirit and makes it hard to come back to consciousness. I accidentally discovered the restorative powers of video and computer games when I played some with my then-9-year-old son Bobby. What began as a way to make him happy and spend time with him became a brain-challenging pursuit. The complexity of computer football, basketball, and hockey games now rivals chess and The New York Times Sunday crossword puzzle. It requires stimulating recreational thinking. 

"Thinking is the hardest work we do," said Henry Ford, "which is why so few people ever do it." But when we find ways to link thinking to recreation, our lives get richer. We become players in the game of life and not just spectators. 

47. Make today a masterpiece 

Most of us think our lives accumulate. We think they are adding up to something. We think of our lives as being strung together like a long smoky train, so that we can add new freight cars when we're feeling right,page_99 

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and dump the others on a siding somewhere when we're not. But when basketball legend John Wooden's father said to him, "Make each day your masterpiece," Wooden knew something profound: Life is now. Life is not later on. And the more we hypnotize ourselves into

thinking we have all the time in the world to do what we want to do, the more we sleepwalk past life's finest opportunities. Self-motivation flows from the importance we attach to today. 

John Wooden was the most successful college basketball coach of all time. His UCLA teams won 10 national championships in a 12-year time span. Wooden created a major portion of his coaching and living philosophy from one thought—a single sentence passed on to him by his father when Wooden was a little boy— "Make each day your masterpiece." 

While other coaches would try to gear their players toward important games in the future, Wooden always focused on today. His practice sessions at UCLA were every bit as important as any championship game. In his philosophy, there was no reason not to make today the proudest day of your life. There was no reason not to play as hard in practice as you do in a game. He wanted every player to go to bed each night thinking, "Today I was at my best." 

Most of us, however, don't want it to be this way. If someone asks us if today can be used as a model to judge our entire life by, we would shriek, "On no! It isn't one of my better days. Give me a year or two and I'll live a day, I'm certain of it, that you can use to represent my life." The key to personal transformation is in your willingness to do very tiny things—but to do them today.page_100 

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Transformation is not an all-or-nothing game, it's a work in progress. A little touch here and a small touch there is what makes your day (and, therefore, your life) great. Today is a microcosm of your entire life. It is your whole life in miniature. You were "born" when you woke up, and you'll "die" when you go to sleep. It was designed this way, so that you could live your whole life in a day. 

48. Enjoy all your problems 

Every solution has a problem. 

You can't have one without the other. So why do we say that we hate problems? Why do we claim to want a hassle-free existence? When someone is emotionally sick, why do we say, "He's got problems"? Deep down, where our wisdom lives, we know that problems are good for us. When my daughter's teacher talks to me during open house and tells me that my daughter is going to be "working more problems" in math than she worked last year, I think that's wonderful. Why do I think it's wonderful when my daughter gets more problems to solve, if I think problems are a problem? 

Because somehow we know that problems are good for our children. By

solving problems, our kids will become more self-sufficient. They'll trust their own minds more. They'll see themselves as problem-solvers. Because we ourselves are so superstitious about our own problems, we tend to run from them rather than solve them. We have demonized problems to such a degree that they are like monsters that live under the bed. And by not solving them during the day, we tremble over them at night.page_101 

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When people took their problems to the legendary insurance giant W. Clement Stone, he used to shout out, "You've got a problem? That's great!" It's a wonder he wasn't shot by someone, given our culture's deep superstition about problems. 

But problems are not to be feared. Problems are not curses. Problems are simply tough games for the athletes of the mind and true athletes always long to get a game going. 

In The Road Less Traveled, one of M. Scott Peck's central themes is that "problems call forth our wisdom and our courage." One of the best ways to approach a problem is in a spirit of play, the same way you approach a chess game or a challenge to play one-on-one playground basketball. One of my favorite ways to play with a problem, especially one that seems hopeless, is to ask myself, "what is a funny way to solve this problem? What would be a hilarious solution?" That question never fails to open up fresh new avenues of thought. "Every problem in your life," said Richard Bach, author of Illusions, "carries a gift inside it." He is right. But we have to be thinking that way first, or the gift will never appear. 

In his groundbreaking studies of natural healing, Dr. Andrew Weil suggests that we even regard illness as a gift. "Because illness can be such a powerful stimulus to change," he writes in Spontaneous Healing, "perhaps it is the only thing that can force some people to resolve their deepest conflicts. Successful patients often come to regard it as the greatest opportunity they ever had for personal growth and development—truly a gift. Seeing illness as a misfortune, especially one that is undeserved, may obstruct the healing system. Coming to page_102 

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see the illness as a gift that allows you to grow may unlock it." If you see your problems as curses, the motivation you're looking for in life will be hard to find. If you learn to love the opportunities your problems present, then your motivational energy will rise.

49. Remind your mind 

Perhaps you have noted an idea in this book, or another recent book that you've read, that you want to hold on to. It might be an idea that you knew, the moment you saw it, would always be useful to you. You might even have underlined it for future reference. 

But what if the book goes on the shelf, or gets loaned to a friend, and is forevermore out of sight and out of mind? This is a very common experience, and there is a remedy: Start treating self-motivational ideas as if they were songs. 

You can find ways to rewind these ideas so they'll play again and again until you can't get them out of your head. That's how belief systems are restructured to suit our goals. Place the thought you want to remember into the jingle track in your brain so that it can't get out. 

You can create a new self by learning the beliefs you want to live by—one thought at a time. Learn these thoughts as you would the lyrics for a song you had to perform on stage. A friend of mine used to learn his parts in musicals by placing index cards with song lyrics all over his office, home, and bathroom mirror. He sometimes had them on the dashboard of his car. Why? He was making a conscious visual effort to reach the backside of his own mind. 

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The trick is to keep this motivation going. To deliberately feed your spirit with the optimistic ideas you want to live by. Any time a thought, sentence, or paragraph inspires you or opens up your thinking, you need to capture it, like a butterfly in a net, and later release it into your own field of consciousness. 

For me, discovering an exciting idea in a book or magazine is like a true peak experience. It makes the world bright and incomprehensible. I get that tingle in my spine. I get that "Oh, yes!" feeling. Why am I this lucky? And the more I deliberately fill my mind with the words and phrases that originally stirred the peak experience, the easier it is to remember that life is good. 

"This," writes Colin Wilson in New Pathways in Psychology, "is why people who have a peak experience can go on repeating them: because it is simply a matter of reminding yourself of something you have already seen and which you know to be real. In this sense, it is like any other 'recognition' that suddenly dawns on you—for example, the recognition of the greatness of some composer or artist whom you had formerly found difficult or incomprehensible, or the recognition of how to solve a certain problem. Once such a recognition 'dawns' it is easy to reestablish contact with it, because it is there like some possession,

waiting for you to return to it." 

During my talks on self-motivation, one of the questions I'm asked most often is "How do I keep this going?" People say, "I love what I've learned today, but I've often gone to seminars that got me motivated and then a few days later I was back to my old pessimistic self, doing exactly what I used to do." 

If I were in the mood to be blunt, I would answer the question this way: Why, if you love what you've learned 

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about self-motivation, would you ask me how to keep it going in your life? The person in this room best equipped to answer your question is you. So I'll ask you, "How will you keep this going in your life?" I bet 

you could give me 10 ways you could do it. And I bet that if this were a foreign language you had to learn you would set aside a certain amount of time each day to review it, to read it out loud, and to make certain you learned it. I bet you'd buy tapes or CDs for your car and even arrange small study groups. So the real question is this: Is mastering the art of motivation as important as learning another language? Even a single phrase, placed prominently in a home or office, can have a huge impact on your life. In Arnold Schwarzenegger's childhood home in a poor town in Austria, his father framed and hung the simple words, "Joy Through Strength." It's not hard to see what effect that idea had on Arnold's life. 

Once while I was attending a Werner Erhard seminar, I had some free time during a break so I wrote myself a letter. I put down all the ideas I wanted to remember from the seminar and I sealed them in an envelope. I took it home and a month later I mailed it to myself. When I opened it at work and read it, it was like a fresh experience all over again. I was so impressed by how effective this was for me that I employed the idea in one of my own seminars. I had everyone in the audience write out the important insights they'd received and what they intended to do differently in their lives from this moment on. When the people were finished, I asked them to seal the letters into the envelopes I'd provided and address the envelopes to themselves. I told them I would hold them for a month and then mail them all. 

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The reports I got back were remarkable. Some people said seeing those thoughts written to themselves in their own handwriting brought the whole seminar back to them. They felt a rush of excitement and a new

commitment to take action. 

Are you willing to remind yourself to treat yourself to your own best thoughts? Are you willing to set visual traps and ambushes, so you'll always see words and thoughts you know you want to remember? 50. Get down and get small 

The fewer goals you set each day, the more you feel "pushed around" by people and events that are beyond your control. 

You suffer from a sense of powerlessness. Rather than creating the reality you want, you are only reacting to the world around you. You have much more control over the activities of your day than you realize. By increasing your conscious use of small objectives, you will see the larger objectives coming into reality. 

Most people participating in the free enterprise system have become thoroughly convinced of the power of setting large and specific long-range goals for themselves. Career goals, yearly goals, and monthly performance goals are always on the mind of a person with ambition. But often those people overlook altogether the power of small goals—goals set during the day that give energy to the day and a sense of achieving a lot of small "wins" along the way. 

In his psychological masterpiece, Flow: The Psychology of Optimal Experience, Mihaly Csikszentmihalyi refers to large goals as "outcome" goals and small goalspage_106 

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as "process" goals. The beauty of "process" goals is that they are always within your immediate power to achieve. For example, you might set a process goal of making four important telephone calls before lunch. On a sheet of paper you make four boxes, and as you make each call you fill in a box, and when the four are made, you file the paper in your goal folder and go enjoy lunch. Because you've earned it. 

You can set process goals, for example, before a conversation with a person. I want to find these three things out, I want to ask these four questions, I want to make these two requests, and I want to pay my client one compliment before I leave. 

Process goals give you total focus. When you are constantly setting process goals, you are in more control of your day, and you feel a sense of skillful self-motivation. 

At the end of the day, or the beginning of the next day, you can check your progress toward your "outcome" goals. You can adjust your process goals to take you closer to the outcomes you want, and always keep the two in harmony. 

Let's say it's now the end of a long, hard day. You have a half hour

before you have to go home. If you're not in the habit of setting process goals, you might say, "I guess I ought to do some paperwork or make a call or two before I go home." You look at the pile of paper on your desk, or you mindlessly thumb through phone numbers, and all of a sudden someone comes by your desk to chat. Because you have nothing specific to do you engage in conversation and, before you know it, the half hour is gone and you have to go home. Even though you didn't leave anything specific unfinished, you still have that vague feeling of having wasted time.page_107 

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Now what happens if you use that half hour to set and achieve a process goal? "Before I go home tonight I'm going to send out two good letters of introduction with all my marketing material included." Now you have a process goal and only a half hour in which to do it. 

When the person comes by your desk to chat, you tell him you'll have to talk to him later because you've got some things "that have to get out" by five. 

People who get into the swing of setting small goals all day long report a much higher level of consciousness and energy. It's as if they are athletes constantly coaching themselves through an ongoing game. They are happier people because their day is being created by the power inside their own minds, and not by the power of the world around them. 51. Advertise to yourself 

I often start the day by drawing four circles on a blank piece of paper. The circles represent my day (today), my month, my year, and my life. Inside each circle I write down what I want. It can be a dollar figure, it can be anything, and the goals can change from day to day—it doesn't matter. There is no way to get this process "wrong." 

But by writing the goals down, I am like an airline pilot who is consulting his or her map prior to takeoff. I am orienting my mind to what I am up to in life. I am reminding myself of what I really want. We wouldn't think, before an airline flight, of poking our heads into the cabin and saying to the pilot, "Just take me anywhere!" Yet that's how we live our days when we don't check the map. 

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Sometimes in my seminars on motivation, people observe that they "don't have time" for goal setting. But the four-circle system I described takes only four minutes! 

Once during a workshop on goal setting, I asked if anyone in the

audience had any interesting experiences with visualization. We had been discussing sports psychologist Rob Gilbert's observation that "losers visualize the penalties of failure, and winners visualize the rewards of success." 

A young couple shared a story about how they had wanted for years to buy their own home but never got the money together to do it. Then one day, after reading about the practice of "treasure-mapping" (posting pictures of what you want in life somewhere in your office or home), they decided to put a picture on their refrigerator of a new house, the kind they dreamed of owning. 

"In less than nine months, we'd made the down payment and moved in," said the amazed husband. His wife added, "Alongside the photo of the house we eventually put a little thermometer that we filled in as our savings toward a down payment grew." 

I have heard many similar stories about how treasure mapping has worked for people. I have also read books and attended seminars that explain why. Most of them discuss what happens to the subconscious mind when you send it a picture of something you want. Because the subconscious mind only communicates with vividly imagined or real pictures, it will not seek to bring into your life anything you can't picture. 

Without advertising our goals to ourselves, we can lose sight of them altogether. It is possible to go an entire week, or two or three, without thinking about our main goals in life. We get caught up in reacting page_109 

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and responding to people and circumstances and we simply forget to think about our own purpose. 

I have an example of how this practice worked in my life: Three years ago I was interested in giving more seminars on the subject of fund-raising. I had co-authored a book called RelationSHIFT: Revolutionary Fund-Raising with University of Arizona development director Michael Bassoff. We had done some successful seminars on the subject, and I wanted to do more. So, on the wall of my bedroom I put up a white poster board, and on that board I put up a lot of pictures and index cards with my goals on them. I wanted to have all those goals in front of me when I woke up each morning, even though I only spent a minute or two looking at the board each day. 

One of the index cards I had pinned to my goal board simply contained the bold-markered letters, "ASU." It was almost lost among the hodgepodge of photos and goals I'd covered the board with, and I'm certain I only barely noticed it each morning as I got up. I put it up there

because I thought it would be great if I could give seminars to Arizona State University, especially now that I was living in the Phoenix area. I really thought nothing more of it. 

One day at the offices of the corporate training company where I worked, I was asked to shake the hand of a new employee, Jerry. I asked Jerry to come in and sit down. We talked in my office for a few minutes about his joining the company. I asked him about his family and he casually mentioned that his parents were living in town, and that his mother worked at ASU. 

Normally, that would have meant nothing. ASU is a very well-known and oft-mentioned presence in the Phoenix area. But something went off in my mind whenpage_110 

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he said that, and I know in hindsight that "something" was my daily view of my goal board. 

My ears perked up when he said "ASU" and I asked him, "What does your mother do at ASU?" "She's the chief administrative assistant to the development director at the ASU Foundation," he said. "They're in charge of all the fund-raising at the University." 

I really brightened at that point, and I told Jerry about my past work in fund-raising at the University of Arizona in Tucson, and how I'd always wanted to do similar work at ASU. He said he'd be delighted to introduce me to his mother and to the development director himself. Within a month, ASU fund-raisers were attending my seminar in "RelationSHIFT" and I had realized one of the goals on my board. I honestly believe that if I had not had a goal board up in my bedroom, Jerry's mention of ASU would have gone right past me. And this illustrates something important. We need to advertise our own goals to ourselves. Otherwise, our psychic energy is spread too thin across the spectrum of things that aren't that important to us. 52. Think outside the box 

Once I attended a new business proposal presentation by Bob Koether, in which he had his prospective customers all play a little nine-dot game that illustrated to them that the solutions to puzzles are often simple to see if we think in unconventional ways. 

As people laughed and tore up their puzzles in frustration when Koether showed them the solution, he stood up to make his final point. page_111 

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"We restrict our thinking for no good reason," said Koether. "We do

things simply because that's the way we always did them. I want you to know that our commitment in serving your company is to always look outside the box for the most innovative solutions possible to our problems. We'll never do something just because that's the way we have always done it" 

To many business leaders pitching a lucrative account, this kind of puzzle-solving exercise would simply be considered a clever presentation. But to Bob Koether, it was a symbolic expression of his whole life in business. 

Once, on a Xerox-sponsored trip in Cancun, Mexico, Bob and Mike spent the day out in treacherous waters on a fishing boat. After coming ashore, they retired to Carlos O'Brien's restaurant for tequila and beer and a period of reflection on their lives in sales thus far. "We knew that as well as we had done, we would never own boats like the one we were just in if we remained at Xerox," said Bob. "We talked about possibilities in the bar, and it wasn't long before we noticed some black T-shirts on the wall with the word infinity on them. Then, for more than two hours, Mike and I discussed just what the word infinity meant. Out of that discussion, a dream was born, a dream that took shape in the form of Infinity Communications." 

Bob Koether and his brother believed that there was one vital area in which Xerox was underperforming—and that was customer service. What if, they asked, a company's commitment to the customer was infinite? Not boxed-in, but unlimited in its possibilities for creative service? 

With that concept as motivation, the two brothers formed "Infincom" (short for Infinity Communications) 

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in the state of Arizona, and within 10 years they grew from six employees and no customers into a $50 million business with more than 500 employees. And for the past three years straight, the Arizona Business Gazette has ranked Infincom the number-one office equipment company in Arizona—ahead of Xerox. 

All of us tend to look at our challenges from inside a box. We take what we've done in the past and put it in front of our eyes and then try to envision what we call "the future." But that restricts our future. With that restricted view, the best the future can be is a "new and better past." 

Great motivational energy occurs when we get out of the box and assume that the possibilities for creative ideas are infinite. To realize the best possible future for yourself, don't look at it through a box

containing your own past. 

53. Keep thinking, keep thinking 

Motivation comes from thought. 

Every act we take is preceded by a thought that inspires that act. And when we quit thinking, we lose the motivation to act. We eventually slip into pessimism, and the pessimism leads to even less thinking. And so it goes. A downward spiral of negativity and passivity, feeding on itself like cancer. 

I like to use this example in my seminars to illustrate the power of continuing to think: Let's say a pessimist has made up his mind to clean his garage on a Saturday morning. He wakes up and walks out to the garage and opens the door and is shocked to see just how much of a mess it is. "Forget this!" the pessimist says with disgust. "No one could clean this garage in one day!"page_113 

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And at that point the pessimist slams the garage door shut and goes back inside to do something else. Pessimists are "all-or-nothing" thinkers. They think in catastrophic absolutes. They are either going to do something perfectly or not at all. 

Now let's look at how the optimist would face the same problem. He wakes up on the same morning and goes to the same garage and sees the same mess and even utters the same first words to himself, "Forget this! No one could clean this garage in one day!" 

But this is where the key difference between an optimist and a pessimist shows itself. Instead of going back into the house, the optimist keeps thinking. 

"Okay, so I can't clean the whole garage," he says. "What could I do that would make a difference?" 

He looks for awhile, and thinks things over. Finally it occurs to him that he could break the garage down into four sections and do just one section today. 

"For sure I'll do one today," he says, "and even if I only do one section each Saturday, I'll have the whole garage in great shape before the month is over." 

A month later, you see a pessimist with a filthy garage and an optimist with a clean garage. 

There was a woman in one of my seminars in Las Vegas who told me that this one concept—the optimist's habit of looking for partial solutions—had made an interesting difference in her life. "I used to come home from work and look at my kitchen and just throw up my hands and curse at it and do nothing at all," she told me. "I'd

think the exact same thing as the pessimist in your garage story. Then I decided to just pick a small part of the kitchen and do that, and that area only. It might be a certain counter, or just the sink. By doing just one small part each nightpage_114 

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I never resent the work, it's never overwhelming, and my kitchen always looks decent." 

Pessimists like to set their problems aside. They think so negatively about "doing the whole thing perfectly" that they end up doing nothing at all! 

The optimist always does a little something. She or he always takes an action and always feels like progress is being made. 

Because pessimists have a habit of thinking "it's hopeless" or "nothing can be done," they quit thinking too soon. An optimist may have the same initial negative feelings about a project, but he or she keeps thinking until smaller possibilities open up. This is why Alan Loy McGinnis, in his inspiring book The Power of Optimism, refers to optimists as "tough-minded." 

The pessimist, as far as the use of the human mind goes, is a quitter. Recent studies show, says McGinnis, that optimists "excel in school, have better health, make more money, establish long and happy marriages, stay connected to their children and perhaps even live longer." 

To witness one of the most profound illustrations of the practical effectiveness of optimism in American history, you'll want to rent the movie, Apollo 13. Although the job of bringing those astronauts back from the far side of the moon looked daunting and overwhelming, the job was accomplished one small task at a time. The people at Mission Control in Houston who saved the astronauts' lives did so because even in the face of "impossible" technological breakdowns, they kept on thinking. They never gave up. They looked for partial solutions, and they declared that they would string these partial 

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solutions together one at a time until they brought the men home safely. While the astronauts' lives were still in doubt, there was one glaring pessimist in Houston ground control who made the comment that he feared that Apollo 13 might become the "worst space disaster" in American history. The ground commander in Houston turned to him and said with optimism and anger, "On the contrary, sir, I see Apollo 13 as

being our finest hour." And he turned out to be right, which illustrates the life-or-death effectiveness of optimistic thinking. 

Whenever you feel pessimistic or overwhelmed, remember to keep thinking. The more you think about a situation, the more you will see small opportunities for action—and the more small actions you take, the more optimistic energy you will receive. An optimist keeps thinking and self-motivates. A pessimist quits thinking—and then just quits. In the Broadway musical South Pacific, the heroine sings apologetically about being a "cock-eyed optimist." She admits she's "immature and incurably green." This was an early version of a blonde joke. She confesses, as the giddy song soars melodically, that she's "stuck like a dope on a thing called hope and I can't get it out of my heart...not this heart." 

That's how our society has viewed optimists—they are dopes. Society thinks optimistic thinking is something that comes from the heart, not the head. 

Pessimists, on the other hand, are "realistic." In fact, pessimists will never tell you they are pessimists. In their own minds, they are realists. And when they run into habitual optimists they sneer at them for always "blue-skying" everything, and not facing grim reality. 

Pessimists continually use their imaginations to visualize worst-case scenarios, and then concluding that 

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those scenarios are lost causes, they take no action. That's why pessimism always leads to passivity. 

But even lying on his couch, bloated with junk food and foggy from too much television, the pessimist knows somewhere in his heart that his "what's the use?" attitude is not effective. He is living a life that is reflected in what Nietzsche once said: "Everything in the world displeased me; but what displeased me most was my displeasure with everything." 

Optimists have chosen to make a different use of the human imagination. They agree with Colin Wilson's point of view that "imagination should be used, not to escape from reality, but to create it." 

54. Put on a good debate 

Negative thinking is something we all do. The difference between the person who is primarily optimistic and the person who is primarily pessimistic is that the optimist learns to become a good debater. Once you become thoroughly aware of the effectiveness of optimism in your life, you can learn to debate your pessimistic thoughts.

The most thorough and useful study I've ever seen on how to do this is contained in Dr. Martin Seligman's classical work, Learned Optimism. The studies done by Seligman demonstrate two very profound revelations: 1) optimism is more effective than pessimism; and 2) optimism can be learned. 

Seligman based his findings on years of statistical research. He studied professional and amateur athletes, insurance salespeople, and even politicians running for office. His scientific studies proved that optimists dramatically outperform pessimists. So what Norman Vincent Peale had been saying for years in his books on 

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the power of positive thinking was finally proven to be scientifically true. 

Peale had based his books on testimonials and supportive biblical passages. The problem with that was that the people he needed to reach the most—skeptics and pessimists—were precisely the kinds of people who would not be anxious to take anything on faith. But once you've digested the remarkable writings of Seligman, you can go back and read Peale with a new sense of excitement. If you don't accept his religious references, it doesn't matter—the personal testimonials are stimulating enough to give his writing great power. Although his most famous book is The Power of Positive Thinking, I have derived much more motivation from Stay Alive All Your Life and The Amazing Results of Positive Thinking. 

If you are now skeptical about your power to debate your own pessimistic thoughts, keep in mind that most of us are already great debaters. If somebody comes in and takes one side of an argument, we can usually take the other side and make a case, no matter which side the first person took. Debate teams have to learn to do this. Team members never know until the last second which side of the argument they will be debating, so they learn to be prepared to passionately argue either side. 

If you catch yourself brooding, worrying, and thinking pessimistically about an issue, the first step is to recognize your thoughts as being pessimistic. Not wrong or untrue—just pessimistic. And if you are going to get the most out of your bio-computer (the brain), you must acknowledge that pessimistic thoughts are less effective. Once you've accepted the pessimistic nature of your thinking, you are ready to take the next step. (This first step is crucial though. As Nathaniel Branden teaches,page_118

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"You can't leave a place you've never been.") The second step is to build a case for the optimistic view. 

Start to argue against your first line of reasoning. Pretend you're an attorney whose job is to prove the pessimist in you wrong. Start off on building your case for what's possible. You'll surprise yourself. Optimism is by nature expansive—it opens door after door to what's possible. Pessimism is just the opposite—it is constrictive. It shuts the door on possibility. If you really want to open up your life and motivate yourself to succeed, become an optimistic thinker. 

55. Make trouble work for you 

One evening, many years ago, my then-14-year-old daughter Stephanie went for a walk with a friend, promising me she would be back home before 10 p.m. I didn't pay much attention to the clock until the 10 o'clock news ended and I realized that she hadn't come home yet. I started to get nervous and irritated. I began pacing the house, wondering what to do. At 11:30 I got in my car and started cruising the neighborhood looking for her. My thoughts were understandably anxious, part fear and part anger. Finally, at 11:45, I drove back past my own house and saw her silhouette in the window. She was home and safe. 

But I kept driving. I realized that I was thinking completely pessimistically about the entire incident and I needed to keep thinking before I talked to her. As I drove along I observed all the pessimism I was wallowing in: "She doesn't respect me. She can't keep a promise. My rules and requests mean nothing. This is the tip of the iceberg. I'm going to have problems with her for the next four years at least. Who knows where she went and what she was doing? Were drugs involved? Sex?page_119 

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Crime? I'm losing sleep over this. This is ruining my peace of mind and my life. Et cetera." 

By recognizing how pessimistic my thoughts were, I was able to let the thoughts play completely out before taking a deep breath and telling myself, "Okay. That's one side of the argument. Now it's time to explore the other side." One of my favorite tricks for flipping my mind over to the optimistic side is to ask myself the question: "How can I use this?" How could I use this incident to improve my relationship with my daughter? How could I make my rules and requests more meaningful to us both? I began to build my case for optimism. I realized that great